BRIGHT FUTURE FOR BRIGHT STARTS™
BY KIDS II, INC.

Award-Winning Brand Reinvigorated with New Look, New Products & Teethe-able Fun

Dr. Toy Accolades Begin; Named Best Vacation; Best Smart Toys

(ALPHARETTA, GA) - When baby's not having fun, neither is mom. Kids II, Inc., a leading innovator and manufacturer of infant and toddler products, has redesigned its award-winning flagship brand, Bright Starts™, with fun in mind for baby AND parents.

Appearing late summer in retailers like Target and Babies R Us, the new products feature contemporary colors, updated packaging and logo, plus a safari of new friendly critters. From bouncers to play gyms and stationary activity centers, Bright Starts' fresh take on fun retools classic toys and baby gear to generate extra smiles and giggles.

Engineered for maximum "squeal appeal", among the brands' most fun features:

• New texture combinations, such as plastic, plush, water and wiggle-able fringes, give depth to tactile experience
• Discovery opportunities via multiple senses (touch, taste, sight, sound)
• Surprises, like unexpected silly noises, rattle or crinkles

Bright Starts™ benefits designed for parent enjoyment include:

• Link-ability, clip-ability and inter-changeability with each other and onto infant gear
• Toys with retro feel, such as Pop & Roll Bug™
• Mobility innovations, such as the Around We Go!™ Activity Station, which allows babies to cruise around the outside of a study activity table

"The fun in being a new parent is often lost amid the energy and patience needed to care for baby -- Bright Starts™ products are designed to help parents find the fun," says Ryan Gunnigle, President and CEO of Kids II, Inc. "Our reinterpretation of classic baby categories like teethers, activity saucers and play gyms engage babies in new ways to make them laugh and smile and offer their 'squeal of approval'. Our products are also equipped with parent-friendly features to help avoid un-fun situations like dropped toys when you're in highway traffic."

Nearly 100 products make up the latest product portfolio from Bright Starts™ including:

• Jiggling Giraffe™ Teether - The world's first "chew-raffe" with teethable ears and horns, textured rings around its neck and a soothing water-filled body make for extra-long chewing fun. Ages: 0+
• Critter Clips™ - Carpool-worthy critters that not only squeak, rattle and crunch, but easily attach to car seat belts with an innovative, streamlined clasp - helping parents avoid the drive-time dropped toy syndrome. Critters include Butterfly and Bug. Ages: 0+
• Twisty Bug™ - A fun twist on the everyday rattle -- body has multiple textures for tactile stimulation including a rattle ball and fabric wings that crinkle. Twist the antennae to light-up face and play sounds. Ages: 0+
• RRRoaring Fun!™ Play Gym - A safari of activities await baby on a large and comfy lion mat with a colorful mane of fringes. Have a RRRoaring good time with five toys including a rattle, bead chaser, water-filled teether, fabric mirror, extra Fun Links™ and a soft lion plush that plays melodies. Ages: 0+
• Drop & Giggle™ - Funny sounds and giggles abound when balls are dropped in Mr. Giraffe's head and hands. Includes five balls that are easily stored inside the character for safe keeping. Ages: 0+
• Pop & Roll Bug™ - A silly bug for the rug. Push the ladybug to activate popping belly beads. Bug has soft plush head with a plastic body that rolls. Wings have crinkle. Ages: 0+

Awarding-Winning Fun: The Toys of Summer

On the heels of the Bright Starts™ Around We Go!™ Activity Station being named to Dr. Toy's Top Ten Toys of 2005 as well as receiving The National Parenting Seal of Approval, the kudos keep coming. Two summer-themed Bright Starts™ products have been named a Dr. Toy Best Vacation Children's Product:

Bright Starts™ Big Smiles! Camera™
For baby's first photos, toy features flashing light, camera sounds, music and fun photographer phrases. There are rattling balls in the lens, a mirror on the back and a water-filled teethable corner. Ages: 6M+

Bright Starts™ Big Catch! Fishing Net™
A fun-size fishing net with a large handle for little fingers to grip. Equipped with three colorful fish, each offering a silly water activity such as pouring, squirting and a sieve. Ages: 12M+

Also named as Dr. Toy's 2006 Smart Play/Smart Toy Products of Excellence:

Bright Starts™ Teether Books
Designed to spark an early appetite for reading, Bright Starts™ trilingual teether books have pages that crinkle and squeak, plus a wavy spine with clacking beads and textured teether tabs. Available in three design themes: "I Can Do Anything," "Play With Me" and "One Sunny Day." Ages: 3M+

Bright Starts™ 1-2-3 Stack with Me Stacker
Teach baby to count to three with these colorful stacking turtles! Baby is rewarded with fun and exciting sounds as well as three nursery rhymes that entertain baby and teaches numbers in English and Spanish as the turtles are stacked. Flashing lights dance to musical melodies by pressing the baby turtle at the top. Strengthens hand-eye coordination and auditory skills. Ages: 6M+

About Kids II, Inc.

One of the world's fastest growing toy companies, Kids II has been reinventing baby toys and gear for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also holds the license to design and manufacture products for some of the industry's hottest brands such as Baby Einstein™ and Boppy®. The company's award-winning products have revolutionized the industry time and time again.

Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, Hong Kong and Mexico.

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