This page has been optimized for print.

BROADCHOICE DELIVERS FIRST ON-DEMAND WEB PLATFORM TO BUILD CORPORATE COMMUNITIES AND INCREASE MARKETING EFFECTIVENESS

New Broadchoice Web Platform Integrates Social Networking, Web Content, Marketing Campaigns, and Dynamic Analytics for $1 per Registered User

SAN MATEO, CA, May 19, 2008 /PRNewswire/ – Taking the guesswork and waste out of online marketing, Broadchoice today introduced a new on-demand platform that enables marketing professionals to continually improve the effectiveness of online initiatives based on the behavior and preferences of the target customers, partners, and prospects who use them. The Broadchoice Web Platform™ is the first solution to fully engage "community will" into web-based marketing by integrating metrics and analytics of actual target customer interaction through the Broadchoice Engagement Engine™. A company's customers, partners and employees can connect with each other through the Broadchoice platform to collaborate and share content. The Broadchoice platform is the only solution on the market that can be deployed within an hour, making it easy to build and manage websites with Web 2.0 functionality.

Key features and benefits of the Broadchoice Web Platform:

  • Enables self-provisioned on-demand service at an innovative price of $1 per active registered user, regardless of the number of sites created or the amount of Web content deployed
  • Radically simplifies marketing and sales departments' ability to develop and launch online programs to collaborate with their corporate community—customers, partners, and prospects—in unique, personalized environments
  • Delivers seamless integration of traditional marketing content and campaigns with Web 2.0 applications such as blogs, content rating, idea exchanges, forums, and wikis, eliminating the need for multiple-vendor solutions
  • Optimizes the marketing value-chain with dynamic metrics that show at a glance which marketing campaigns, messages, and offers are most effective and allows companies to eliminate programs that are not working
  • Interfaces with existing customer relationship management (CRM) and sales automation systems, so marketing-generated leads can easily fill the sales pipeline
  • Scales to support organizations from the startup entrepreneur to the Fortune 2000 business

"The holy grail for most marketing professionals is to know what prospective customers really think and which campaigns are working," said Steve Asche, senior marketing director, Trapeze Networks®. "Trapeze has conducted more than 100 separate online marketing campaigns using Broadchoice in the past 16 months. We can identify what works quickly and find ways to improve on even the best campaign ideas. We also have been able to promote our NonStop wireless message to deliver a huge number of qualified leads to our sales organization. Our leads are dropped directly into Salesforce.com for big efficiency gains. And we've done all this with a lean marketing staff."

Easy, Cost-Effective, and On-Demand

The Broadchoice Web Platform is an online resource for internal, outbound, and channel marketing professionals to quickly create, deploy, manage, and optimize a host of Web marketing programs across all their communities of interest. In addition, the Broadchoice platform allows businesses to engage partners, customers, influencers—their entire corporate community—collaboratively in the creation of additional content.

The Broadchoice platform is completely self-provisioned. Within seconds of establishing a free account, marketing professionals can draw from the quick-start library to create new Web sites, partner portals, or campaign landing pages; personalize the site to reflect their own brand; and dynamically add widgets, social media, navigation, content, and structure.

The Broadchoice Engagement Engine is the heart of the Web Platform. It drives the integration of content, campaigns, applications, and communities; provides centralized policy management and metrics; and provides unified tracking of third-party interactions and behavior at the user, group, or community levels.

Using open APIs, the Broadchoice platform can natively connect to an array of Web application services, customer care databases, and Web 2.0 applications. The Broadchoice Engagement Engine makes the integration of these disparate elements transparent and supports single sign-on for all services. As customers, partners, and prospects register to use sites and programs developed in the platform, the engagement engine enforces the appropriate usage and experience policies, based on user identity. Registered users can rate and bookmark content that appeals to them and provide online commentary, so that businesses can see immediately what content is most successful and where adjustments are required. The engagement engine captures this information and other behavioral data in an integrated database to support ROI analysis and also provides a wide range of options for analyzing and displaying ROI data.

"The current marketing value-chain is fraught with waste and inefficiency because companies don't have the business tools to show them in real time what's working and what needs adjustment," said Sergio Zyman, marketing consultant, former CMO of The Coca-Cola Company®, and the author of the acclaimed book, The End of Marketing as We Know It, among others. "The Broadchoice platform allows companies to gather behavioral information interactively from the market, to optimize the marketing value-chain to be much more efficient in the dollars invested, and to ensure high return."

Priced to Reflect Marketing Success

The Broadchoice Web Platform is currently available as an on-demand software service. A business can sign up for a free account and use all aspects of the platform—site and portal development, collaborative marketing tools, Web 2.0 applications, and analytics and metrics—at no charge, regardless of the number of internal marketing "authors" who interact with the system or the number of sites created. As customers, partners, and prospects register, Broadchoice charges $1 per active registered user per month. Thus, all charges relate to the success of the programs, regardless of the scope and amount of content deployed.

"Our customers rely on Broadchoice because we make it easy for them to engage more collaboratively with their own partners, customers, and prospects," said Mike Jackson, president and CEO of Broadchoice. "Equally important, with our unique pricing model, we have eliminated the cost of building and maintaining a web site. Just as Google® charges only for clicks, we charge only for customers that engage with sites and programs."

About Broadchoice

Broadchoice is a provider of on-demand, integrated Web marketing solutions that uniquely combine social networking, content management, marketing campaigns, and analytics to deliver business intelligence based on actual customer, partner, and prospect behavior. Broadchoice eliminates waste and guesswork from marketing by enabling companies to engage their corporate community to increase marketing effectiveness. For more information, visit www.broadchoice.com.

Key words: Broadchoice, Broadchoice Web Platform, Broadchoice Engagement Engine, corporate community software, collaboration software, community, Enterprise 2.0, Web 2.0 business tools, on-demand marketing software, website software, web page design, content management system, blog software, social networking software, forum software, landing page software, microsite software, portal software, event registration software, on-demand web software, hosted web software, hosted website software