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Los Angeles, Calif.- November 6, 2006

CrownPeak Powers Web Site Management 2.0

CrownPeak Empowers Customers to Deploy Web Site Management 2.0 Capabilities Across Any of Their Web Properties

News Facts

• CrownPeak (www.crownpeak.com), the company defining the future of content management, today announced it is empowering customers to manage the flow of content from creation through publication to any Web 2.0 interface (e.g. blog, RSS, wiki, AJAX, etc.).
 
• Web Site Management 2.0 is an easy, cost-effective and powerful way for customers to use CrownPeak CMS to publish multiple forms of content from a single source for their end users to consume however they'd like: "create once, publish many."
• A Content Management System (CMS) allows non-technical users to make changes to an existing Web site with little or no training.  Delivered as a software service (SaaS), CrownPeak’s CMS is built from the ground up to enable integration with other SaaS products and/or content feeds such as PRNewswire, Reuters or any XML syndicated feed.  Contrast this with traditional software products that need extensive integration work to enable even simple connections.
• CrownPeak CMS offers organizations a flexible, award-winning interface with powerful content management, workflow, and publishing features.  This combination provides a powerful way to centralize single publishing tasks into multiple outputs with one click.  Now customers can deploy CrownPeak’s Web Site Management 2.0 capabilities across any of their Web properties from a single interface to manage their overall site in a more effective way.  This also provides end users with more ways to digest content.
  • Blogs: Many customers utilize CrownPeak CMS to drive corporate blogs. Using CrownPeak, customers can gain greater control over their corporate blogs by employing workflow, approvals and archiving over both postings and comments. Most blogging tools today lack the workflow or approvals associated with content that is published or comments posted.
  • RSS and Atom Feeds: Today, almost every customer posts RSS feeds as part of its site content. With Web Site Management 2.0, CrownPeak customers now have multiple choices when utilizing RSS as part of their communication strategy: CMS can publish these feeds, or RSS feeds can be automatically generated out of the search engine. In this instance, people can subscribe to RSS feeds of specific queries to the Web site.
  • PodCasts/Video/Audio: CrownPeak CMS facilitates the publishing of digital assets such as audio and video files, and simplifies the process by which a customer publishes the XML associated with the Podcast RSS feed. As a result, users can easily subscribe to the podcast. As with all digital assets, all versions are kept, so customers have a complete and centralized archive of all the podcasts that are issued.
  • Social Networking: Content is more than outbound communication these days - it's also inbound. CrownPeak enables customers to empower their Web site users to post comments back to blogs, or even pull content or data directly into the CMS via email and/or forms posted out on the Web site. Features can be easily deployed by the customer, including the ability to "tag" content, "rate this article" or "comment on this page."

Quotes, attributable to Jim Howard, CEO of CrownPeak

(click here for Jim Howard's LinkedIn profile)

• "CrownPeak is dedicated to helping our customers succeed in leveraging new capabilities for digital marketing. Whether it's integrating Web 2.0 features - or mashing up software-as-a-service capabilities such as content management, email campaign management and web analytics - we help customers manage their Web sites in a more effective way."
• "The term "Web 2.0", coined in 2004 by Tim O'Reilly in collaboration with MediaLive International, describes the evolution of the Web to become a more open, flexible, and interconnected platform. While the term is being hyped by some companies - there is no doubt there is a sea change occurring in the way Web sites are being managed."
• "When you combine new applications that people are developing for their sites - RSS Feeds, wikis, blogs, social networking features and multimedia - with new methods of online marketing such as search engine marketing, email campaign management and viral marketing, one thing is clear: Web 2.0 features enable the collaboration of content."

Please contact Brian Gendron to arrange an interview and/or for additional quotes.

About CrownPeak

CrownPeak is defining the future of content management with its cost-effective, easy-to-implement software services for enterprise-level Web content management and site search. As the only solution to offer best-of-breed integration with ExactTarget, salesforce.com and WebTrends, CrownPeak's 360° Site Management gives Web site managers complete control over the critical functions involved in delivering a successful, revenue-driving Web site.

Enterprises and vertical organizations such as Crain Communications, Trek Bicycles, Hyundai Motors, the State of Virginia and the University of Southern California have realized the value in CrownPeak's 24x7 customer support and guaranteed response times. CrownPeak has been named to EContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and InfoWorld's Product of the Year Award and has been named an SIIA Codie Award finalist for Best Content Management System every year since 2003.

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Photo: Jim Howard
Chief Executive Officer CrownPeak

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