Loved Ones of Smokers Encouraged to Think Beyond Flowers and Candy This Valentine's Day

-- The Most Important Way to Say "I Love You"
www.MostImportantGift.com --

Pittsburgh, February 14, 2006 - Friends and loved ones of smokers have a key role to play in helping smokers quit, but knowing how to help can be tough. For the many Americans who will be thinking about their loved ones on Valentine's Day and want to encourage someone to quit smoking, the answer can be found in a familiar form - a greeting card. Together with Hallmark Cards, Inc, GlaxoSmithKline (GSK) Consumer Healthcare has created a greeting card specifically designed to be given to smokers.

When the flowers and candy that typically accompany this holiday are gone, friends and family can take the most loving action possible by visiting www.MostImportantGift.com, where they can give a personalized stop-smoking greeting card to the smokers in their lives. The card includes a very important incentive - a $50 gift certificate for proven stop-smoking products.

Friends and family can have a big influence on someone's desire to quit, and even a small gesture that says, "I care," can be the extra motivation a smoker needs. In fact, GSK Consumer Healthcare, marketer of the leading over-the-counter stop smoking products, Nicorette® gum, NicoDerm® CQ® patch and Commit® lozenge, recently conducted a survey among 2,070 American adults. According to the survey, 51% of current smokers say the positive support of friends and family would make it easier for them to consider quitting smoking. A separate GSK survey asked 151 smokers who were interested in quitting how soon they'd make their quit attempt if they received this stop-smoking greeting card. The percentage that said they'd try in the next month tripled - from 19% to 58%.

"Three-quarters of smokers want to quit, and our mission is to find innovative ways to help them succeed," said Bill Slivka, Vice President, Smoking Control, GSK Consumer Healthcare. "We traditionally focus on talking to smokers directly and thought it was time we reached out to the people who love smokers and help them put into words what they might have difficulty saying on their own."

The stop-smoking greeting cards are offered exclusively at www.MostImportantGift.com. Two designs are available - one funny, one sweet - and both were favorites of smokers surveyed. The cards can be further customized by the gift giver with a supportive message and each comes with a $50 gift certificate good towards the purchase of Nicorette gum, NicoDerm CQ patch, and Commit lozenge at participating retailers. The card is free and the gift certificate costs $50 plus an additional $4.95 for shipping and handling. The card and gift certificate will be mailed to either the smoker or gift giver via the U.S. Postal Service. (Full details available on the Web site).

GSK Consumer Healthcare offers the widest range of proven medicinal nicotine products including two starting strengths of the NicoDerm CQ patch; two strengths of the Commit lozenge; and two strengths, four flavors and coated and uncoated Nicorette gum. GSK Consumer Healthcare's stop-smoking products can significantly improve a smoker's chance of quitting successfully and have helped millions of people quit smoking by providing lower, safe doses of nicotine to ease withdrawal symptoms.

About GlaxoSmithKline Consumer Healthcare: GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette®, NicoDerm® and Commit®, as well as many medicine cabinet staples such as Abreva®, Aquafresh®, Sensodyne® and Tums®. GlaxoSmithKline Consumer Healthcare continues to develop innovative products to help all smokers find their best support system and achieve their goal of being cigarette free.

About GlaxoSmithKline: GlaxoSmithKline is one of the world's leading research-based pharmaceutical and consumer healthcare companies. GlaxoSmithKline is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

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