VIVA THE NEW LAS VEGAS AT HARRAH'S RINCON CASINO & RESORT

Opening of New Hotel Tower, Spa and Restaurant Combines Las Vegas Action with Southern California Style.

SAN DIEGO - January 4, 2005 - After 13 months of construction and anticipation, Harrah's Rincon Casino & Resort, nestled in the Palomar mountains of San Diego County, opened the doors of it's new $168 million luxury expansion.

"After a little over a year of planning and hard work we have completed what we feel is truly the Ultimate Getaway here in Southern California," says Janet Beronio, General Manager. "You can't imagine how excited we are to unveil all of the great additions to Harrah's Rincon and share them with our guests."

The additions to the popular casino resort include a 21-story hotel tower, bringing the total number of hotel rooms to 651, the largest hotel and building structure in northern San Diego County. All rooms feature one king or two queen beds, large luxury bathrooms with separate Roman tubs and glass-enclosed showers, and other fine amenities. The entire 21st floor consists of nothing but suites with other suites throughout the hotel - a total of 104 including 36 end suites with private patios and a spectacular mountain view, 47 two-bay suites, three 3-bay suites, and a super-luxurious Presidential suite.

Another added feature is the highly anticipated 7,500 sq. ft. spa. The spa contains 10 treatment rooms where guests will be pampered from head-to-toe with latest in massage therapy, hydrotherapy, manicures, pedicures, and facials. And for those who prefer to get a little more physical, there is also a state-of-the-art fitness center complete with the latest equipment.

Harrah's Rincon has also transformed their pool area into a true oasis of relaxation. Of the three sparkling pools the new two-tiered pool features a crystal clear fountain and both a hot and cold plunge area. Everything is surrounded by a lush tropical garden complete with private hot tubs and fire pits. There are 8 private cabanas filled with all of the modern conveniences such as phone, plasma screen TV, ceiling fan, fully stocked refrigerator and relaxing furniture. The pool area is also the site of the newest Harrah's Rincon restaurant, Cabana Cove. This eatery has a laid-back, California beachfront ambiance complete with neon surfboards. Food and beverage offerings are on the casual side and include items originating from Mexico, Asia, Hawaii, the Mediterranean, the Caribbean, and California.

"No need to travel to Las Vegas anymore, we are bringing all the excitement of Las Vegas to sunny Southern California," explains Kathy Swank, Public Relations Manager. "Harrah's Rincon is planning a retro-Vegas celebration the entire month of January featuring Las Vegas entertainment with headliners Gladys Knight, The Doobie Brothers and Legends in Concert, as well as lounge entertainment featuring Elvis, Tom Jones and Rat Pack Tribute shows". There will be live tropical music in the brand new poolside restaurant and bar Cabana Cove and gorgeous Showgirls strolling the casino floor every weekend!

Harrah's Rincon casino is among several Indian owned casino resorts in Southern California taking a bite out of Las Vegas tourism pulling patrons mostly from the Los Angeles, Orange County, Riverside and San Diego area. With over 59,000 square feet of gaming space Harrah's Rincon offers 1,600 slot machines, 46 table games including blackjack, baccarat, Pai Gow poker, Rincon Craps, Volcanic Roulette and a new Poker room which will be the host site of The World Series of Poker Circuit Tour in late February. Harrah's Rincon is home to 8 fabulous restaurants, entertainment venue and business center as well.

It's the best of Vegas and San Diego all in one. Harrah's Rincon is only a short 45-minute drive from downtown San Diego with its famous attractions like Sea World, Old Town, Pacific Beach and the Gaslamp District. Visitors can travel north to Temecula to visit the local wineries. Depending on the season, sports fans can enjoy baseball at Petco Park, football at Qualcomm stadium or horse racing at Del Mar. Golf courses abound and with the San Diego area's justly famous year-round "perfect weather," there's never a bad time to enjoy a round or two.

Owned by the Rincon San Luiseņo Band of Mission Indians and managed by HCAL, a subsidiary of Harrah's Operating Company, Harrah's Rincon Casino & Resort is located at 777 Harrah's Rincon Way (33750 Valley Center Road) in Valley Center, CA, 20 minutes northeast of Escondido. With approximately 1,300 employees and an identity as a top resort-gaming destination, the casino has generated an estimated $46 million in annual payroll including benefits. It offers state-of-the-art amenities and the unparalleled customer service that has made Harrah's a nationally recognized brand. Harrah's Rincon has earned 25 awards in Casino Player Magazine's "Best of Gaming" Readers' Poll and 41 awards in Strictly Slots Magazine's "Best of Slots" Readers' Poll for 2004.

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