BEST BUY LAUNCHES GEEK SQUAD BLACK TIE PROTECTION IN STAR-STUDDED MANHATTAN EVENT

"Icons of Protection": Richard Dean Anderson, Tanya Roberts, and Steven Seagal on hand to launch the service and keep everyone safe

New York, NY, September 16, 2008 /PRNewswire/ — Three icons of protection descended on the 62nd Street and Broadway Best Buy today to kick off the national launch of Geek Squad Black Tie Protection (GSBTP), a revolutionary new service plan. The icons, Richard Dean Anderson, Tanya Roberts and Steven Seagal, made their grand entrance in black sport utility vehicles flanked by black and white Geekmobiles.

Available exclusively at Best Buy stores across the country, GSBTP offers customers service and support to help activate, protect and maximize their technology. The next evolution to traditional service plans, GSBTP offers proactive services and coverage to enhance product performance, in addition to ensuring that misbehaving technology is corralled. The plan will deliver support through Geek Squad's vast network of computing, home theater, auto and appliance technicians.

"Being able to learn from these icons of protection is a great honor. They have built their careers by protecting those around them and I, as a Geek Squad Agent, aspire to emulate their achievements," says Double Agent Ismael Matos.

"Civilians have always been able to rely on Geek Squad if their devices fail. With Geek Squad Black Tie Protection, consumers can rest easy, knowing that the technology they purchase at Best Buy won't let them down," said Robert Stephens, founder and Chief Inspector of the Geek Squad. "It's a level of protection and expertise unavailable anywhere else."

Geek Squad Black Tie Protection is now available at Best Buy locations nationwide.

About Geek Squad:

Geek Squad is the first national 24-hour technology support task force. Nearly 20,000 active Geek Squad Agents patrol Geek Squad precincts in all U.S. Best Buy stores, all Canadian Best Buy stores and at Geek Squad stand-alone store locations. For more information, please visit www.GeekSquad.com.