NATION RESPONDS TO GEEK SQUAD CHALLENGE

Winners of the "What's Your Big Idea?" Challenge Converge in Louisville to Transform Their Ideas Into Action at
7th Annual IdeaFestival

LOUISVILLE, KY · September 14, 2007 /PRNewswire/ — Civilians across the country responded to last month's Geek Squad call for ideas for using technology to tackle eWaste, conserve power and maximize untapped resources. Beginning yesterday, and continuing through Saturday, six of these "Edison's-in-the-making" are putting their ideas into action at IdeaFestival in Louisville. The winning ideas from the "What's Your Big Idea" Challenge are:

From Todd Hile-Hoffer of Red Hill, PA: Create a Home Comfort System, allowing users to set desired humidity, with max and min temp
From Michael Hurley of Ridgewood, N.J.: Develop packaging for electronics that serve as pre-paid mailers for recycling
From Jon Maxwell Osbon of Santa Clara, CA: Build a "Green Cell Phone," made of biodegradable pieces
From Jack Ray of Port Austin, MI: Work with retailers to develop a "deposit" fee when they sell electronics, similar to bottles for recycling
From Nicole Rund of Phoenix, AZ: Utilize power generated by exercise equipment in gyms to power their TVs or lights
From Edward Toro of Miami, FL: Use everyday human motion to charge mobile devices like cell phones and iPods

In "Do Tank" workshop sessions, the challenge winners are working with the creative minds of IdeaFestival presenters and attendees, and the technical know-how of Geek Squad Agents, to make their ideas reality. With more than 11,000 Agents nationwide, Geek Squad intends to help these six "Big Idea Challenge" innovators bring their ideas to life.

"How often do you dream up an idea that you think can actually make a difference, and how often do you have a chance to turn that idea into reality?" said challenge winner Michael Hurley. "I'm interested in working with the Geek Squad Agents and the other thinkers to develop my idea and also to experience how this convergence of diverse minds achieves a successful outcome."

Do Tanks are held every day of the festival (running through Saturday) at the 21C Hotel and Art Gallery located at 700 West Main Street. If you're interested in attending a Do Tank session, please visit Geek Squad's precinct located in the Kentucky International Convention Center (KICC) or www.geeksquad.com/ideafestival for more information.

Geek Squad City, a high-security computer repair facility and operational nerve center, is located in Bullitt County, just outside Louisville, KY and is home to the largest concentration of Geek Squad Agents anywhere on Earth. In addition to its role as title sponsor for this year's IdeaFestival, Geek Squad serves as official technical support for the Festival. A Geek Squad Precinct on site at the KICC enables Festival attendees to speak directly with a Geek Squad Agent, charge their laptops and cell phones, and obtain the latest information about the Do Tanks.

About Geek Squad:

Geek Squad is the first national 24-hour computer support task force®. Nearly 12,000 active Geek Squad Agents patrol Geek Squad precincts in all U.S. Best Buy stores, all Canadian Best Buy stores and at Geek Squad stand-alone store locations. For more information, please visit www.GeekSquad.com.

About Idea Festival:

Tickets for IdeaFestival are available now, and the extensive event schedule is viewable at www.IdeaFestival.com. Presenters for the 2007 festival include Steve Wozniak, inventor and co-founder of Apple Computer; Ray Bradbury, novelist and screenwriter; Nicholas Kristof, Pulitzer Prize winning columnist for The New York Times and many others. Since its inception in 2000, IdeaFestival has gathered regional, national and international thought-leaders and innovators to engage attendees — and one another — as they explore the impact of ideas and innovation. While most events are free, ALL events will require a Pass. For more information about IdeaFestival, event passes and the complete agenda and list of speakers, please visit www.IdeaFestival.com.