Jewelry Television® and Joy To The World Collectibles Launch First Gemstone Encrusted Holiday Ornament Collection
Knoxville, TN - (October 31, 2008) /PRNewswire/ — Jewelry Television® (JTV) announced a partnership with Joy To The World Collectibles, Inc. and is launching a proprietary collection of gemstone encrusted holiday ornaments. Lisa Kelechava, founder of Joy To The World Collectibles is the collection's designer. The Glitterazzi Gemstone Edition Elite Collection will hit airwaves in November and will also be available for sale at www.jtv.com/glitter.
"Our customers understand the value and interesting cultures associated with gemstones. This is a unique opportunity for them to showcase a new gemstone collection on gorgeous, handmade ornaments. It's the perfect holiday gift," said Kristie Rowan, Category Manager of Gifts and Collectibles at Jewelry Television®.
Lisa Kelechava founded Joy To The World Collectibles in 1998 and now it is one of the largest design houses and distributors of European handmade glass ornaments in the U.S. "We are excited about our partnership with JTV," said Kelechava. "Our ornaments are handmade from European glass by skilled artisans. Each piece is a work of art, takes about seven days to complete and incorporates an intensive use of custom-cut glitter," she said. From elegant angels to jolly snowmen, the collection is adorned with authentic garnet, peridot, citrine, white topaz and other fine gemstones.
"The collection is truly reminiscent of traditional European holiday décor," said Kelechava. "Our labor intensive design process is a dying art form and JTV is helping to preserve the rich European history that the collection represents. The addition of the stunning gemstones enriches the history even more," she said.
Glitterazzi Gemstone Edition Elite ornaments start at $29.99.
About Jewelry Television®
Jewelry Television® is a home shopping network focused exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television® airs live programming 24 hours a day, seven days a week. The network is 11th the largest fine jewelry retailer in the United States.
Industry experts host informative programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. Jewelry Television® shows can be viewed live from www.jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones.
Headquartered in Knoxville, Tennessee, the network celebrated its 15th anniversary in October. JTV employs approximately 1,600 people.
For more information visit www.jtv.com.
About Joy To The World Collectibles, Inc.
Headquartered in Knoxville, Tennessee, Joy To The World ornaments are designed by President and Owner, Lisa Kelechava. The collections are 100% handmade in Europe and sold by upscale retailers across the U.S. The company has permanent showrooms in Atlanta, GA and Los Angeles, CA.
For more information visit www.joytotheworldonline.com.
