A NEW SHAPE TO CELEBRATE SPRING…. INTRODUCING PEEPS® TULIPS

Bethlehem, PA, Spring 2008 /PRNewswire/ — Leading candy maker Just Born, Inc. announces its newest Spring treat, PEEPS® Brand Marshmallow Yellow Tulips.

PEEPS® Yellow Tulips will burst into Spring, delivering the first new Spring shape since the1950s. The PEEPS® line-up for Spring includes the iconic PEEPS® Chicks, PEEPS® Bunnies, and PEEPS® Eggs in a variety of flavors, colors, and sizes. According to IRI, PEEPS® Brand Candies continue to be the #1 non-chocolate brand at Easter. *

Kathy Bassininski, Vice President of Brand Development & Corporate Services commented, "PEEPS® Marshmallow Candies are the only branded items that consumers identify as a "must have" for their Easter Baskets**. Additionally, 30% of our consumers use PEEPS® shapes for crafting and decorating. ** Our new PEEPS® Yellow Tulips will provide great variety for all Spring activities."

PEEPS® Tulips are available in 9-ct and 3-ct packages, with Suggested Retail Prices (SRP) of $1.19 and $.59 respectively.

Other specialty PEEPS® available this spring include: Sugar-Free Yellow Chicks, Cocoa-Flavored Bunnies, Orange Creme Eggs, Easter Decorating Kits, and the Yellow Chick inside a Milk Chocolate Egg.

Source: *IRI Easter Dollar Sales, 12 weeks ending April 22, 2007
** 2006 MSI Awareness & Usage Study August, 2006.

AND New MIKE AND IKE®
TANGY TWISTER™ JELLY BEANS

Just Born is also pleased to announce its newest Jelly Beans, MIKE AND IKE® Brand TANGY TWISTER™ Jelly Beans. TANGY TWISTER™ Jelly Beans feature high intensity flavor twists with cherry, raspberry, citrus punch, pineapple, and apple. Each flavor is a virtual chewing phenomenon with real fruit juice flavor squeezed into each Jelly Bean. MIKE AND IKE® Brand also makes Assorted Fruit Jelly Beans. Both varieties are available in 14-oz bags with an SRP of $1.99.

In addition, the company also makes JUST BORN® Jelly Beans in a variety of flavors including: Assorted Fruit, Berry, Spice, and Licorice. JUST BORN® Jelly Beans are available in 10-oz bags with an SRP of $1.49.

JUST BORN, INC.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS® Brand Marshmallow Candies, MIKE AND IKE® Brand Chewy Fruit Flavored Candies, HOT TAMALES® Brand Chewy Cinnamon Flavored Candies, ZOURS® Brand Chewy Sour Candies, TEENEE BEANEE® Brand Jellybeans, and PEANUT CHEWS® Brand Candies. The company employs over 560 associates and markets its candy in over 50 countries. PEEPS® are made in the USA.