KELLOGG COMPANY CELEBRATES A CENTURY

Company Commemorates 100 Years of 'Bringing its Best' to Consumers Around the World

February 21, 2006 - BATTLE CREEK, Mich. - Kellogg Company (NYSE:K), the world's largest breakfast producer and leading provider of convenience foods, today announced the kick-off of its 100th anniversary celebration.

"We're delighted to celebrate our 100th anniversary and want to take the opportunity to extend our gratitude to the millions of people around the globe who have grown up eating Kellogg's products," said James M. Jenness, chairman and chief executive officer of Kellogg Company.

The Company began with the serendipitous discovery of toasted flakes which later were developed into Kellogg's Corn FlakesŪ. This event set in motion a century of innovation for Kellogg. In the late 1800s at the Battle Creek Sanatorium, a combination hospital and health spa for the elite and famous, W.K. Kellogg, business manager, and his brother, Dr. John Harvey Kellogg, chief physician, were in the process of cooking some wheat for a type of granola when they were called away. When they returned, the wheat had become stale. They decided to force the tempered grain through the rollers anyway, and surprisingly, the grain did not come out in long sheets of dough. Instead each wheat berry was flattened and came out as a thin flake. This led to the formation of the Battle Creek Toasted Corn Flake Company in 1906, which eventually became Kellogg Company - changing the form of breakfast forever.

Kellogg Company's commitment to innovation has served as a key driver to the Company's growth and success for the past century. What began in 1906 with Kellogg's Corn FlakesŪ has grown 'beyond breakfast' into a diverse food company. Kellogg Company's unique history has witnessed an impressive array of 'firsts' in food innovation and brand building, which both remain at the core of Kellogg.

Today Kellogg Company employees 25,000 employees around the world and markets its products in 180 countries. Few companies enjoy the heritage and sustainability over time as shown by Kellogg.

In recognition of its centennial, the company plans a variety of activities for employees and the communities in which it operates.

Additionally, the company continues W.K.'s legacies of giving back to the community and promoting healthy lifestyles. In honor of the 100th Anniversary, Kellogg's Corporate Citizenship Fund will contribute $1 million to YMCA of the USA. The gift will support YMCA Activate America, the YMCA's national program that focuses on community-based solutions to help individuals and families live healthier lives and to create healthier communities.

"We look forward to carrying forward the legacy our founder began by continuing to provide consumers with the great tasting, high-quality foods and programs that help promote health and well-being," said Jenness. "Importantly, we are on track to sustain this vision for many years to come."

About Kellogg Company

With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The Company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com.

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