MADD and #TAXI

Toronto, Canada · January 02, 2008 /PRNewswire/ — Thank you for taking the time to consider our #TAXI PSA in support of MADD and its fight against drunk driving.

In 2005, an estimated 16,885 people died in alcohol-related traffic crashes-an average of one every 40 minutes. These deaths constitute 39 percent of the 43,433 total traffic fatalities. Of these, 12,945 involved a driver with an illegal BAC (.08 or greater).

The attached #TAXI 15 Second PSA video (Martini version) emphasizes how critical this December/January holiday period is and we appreciate your support in helping to prevent further drinking and driving incidents during this critical holiday time frame. A non-seasonal 15 Second BEER Version is included that can run all year round starting now and added to the Martini spot to make a 30 second spot.

#TAXI is an annual sponsor of MADD and its red ribbon outreach project Tie One On For Safety. The public is asked to display red ribbons on their vehicles to show their support for MADD and their commitment to use a designated driver, or find a safe ride home. #TAXI's innovative service fits perfectly into this outreach program.

Airing this informative spot will inform your viewers about how easy it is to get a taxi with #TAXI. Callers can avoid busy signals and make good choices throughout the holidays, and every day, without knowing names and numbers of taxi companies anywhere across the America and each new caller during the Holidays and New Years will generate a donation in support of MADD's Tie One On For Safety outreach project up to $100,000. Any help you can provide at this critical time for preventing drinking and driving would be very much appreciated.

We also appreciate your ongoing support of MADD's key messages, which are designed to educate the public and eliminate impaired driving tragedies this holiday season and year-round. Thank you again for your time and consideration.

The Tax I.D. number for this PSA is 94-2707273. If you have any questions or need additional information about MADD or #TAXI or for interviews, please feel free to contact us the following numbers:

For interviews and further information, call:

Kelley Tway, MADD National Communications
469-420-4493

Michael Sachter, #TAXI
416-534-8688, or ms@strategicmentors.com.

Yours sincerely,

Michael Sachter
Strategic Mentor Group
MADD / #TAXI PSA Initiative Leader