CREATIVE SPECIALTIES INTERNATIONAL®'S PIVOTING PAPER HOLDER SOLVES AMERICA'S BIGGEST PET PEEVE IN THE BATHROOM

Unique Product Is a Classic Example of
"Why Didn't Someone Think of This Before?"

North Olmsted, Ohio - What's your biggest pet peeve in the bathroom? According to a recent survey conducted on behalf of Moen Incorporated and Harris Interactive®, not replacing the toilet paper when it runs out is the single biggest bathroom-related pet peeve Americans report having with the person (or persons) with whom they share the bath.

Thankfully, there is a product that solves this age-old problem - the innovative pivoting paper holder from Creative Specialties International, a division of Moen. The company introduced the product in two collections at last year's International Builder's Show, and it has received such positive feedback from consumers that the pivoting paper holder is now available in seven collections in 2004. These include the Kendall™, Blakely™, Stockton™, Emery™, Reed™, Henley™ and Kingsley™ collections - offering a design style for a country, traditional, or contemporary/casual bath as well as the perfect match to the Moen Kingsley™ faucet.

The unique pivoting paper holder reduces the hassle factor of paper changing by replacing the spring-mounted roller with an arm that pivots upward for quick, painless changes. Each product is guaranteed with a limited lifetime warranty and is easy to install - through improved dry wall screws and an installation template.

"The comment we hear most from consumers is, 'Why didn't you think of this before?'," said Senior Product Manager Jennifer Rowell. "Our design engineers are constantly looking at ways to solve 'life's little nuisances' - and the pivoting paper holder is an example of one such innovation."

One of the newest styles of the product is the Kendall pivoting paper holder in a polished nickel finish -- one of the first accessory collections with a square style - offering an innovative, art deco design with a modern flair. Another new design, the Blakely pivoting paper holder has a unique, scalloped design and a rich, brushed nickel finish. Featuring detailed lines and unique decorative finials, the elegant Stockton pivoting paper holder is available in chrome and very popular brushed nickel finishes. For those who desire a more contemporary look, the Reed pivoting paper holder offers a clean, sophisticated design with "see-through" posts in chrome or polished nickel with brushed nickel accents. The Henley pivoting paper holder features details reminiscent of classic architecture with its column detail in antique nickel or chrome finishes. The Emery pivoting paper holder, with smooth, clean lines and beaded detail, is available in antique nickel or polished nickel finishes. Finally, the Kingsley pivoting paper holder features a traditional design with intricate details and a timeless appeal.

For more information on the pivoting paper holder, visit the company's web site at csi.moen.com, or call toll free 1-800-882-0116.

*Media: Hard copies of the video interviews and b-roll are available by contacting Jennifer Morgan at (216) 696-0229.

Creative Specialties International, a division of Moen Incorporated, is a market leading organization that provides creative and innovative solutions for today's bath.

The company manufactures a complete line of fashionable bath accessories and bath safety products in a wide assortment of styles and finishes. Creative Specialties International designs and produces four brands: Inspirations®, Moen®, Donner® and Home Care® by Moen.

Moen Incorporated is an operating company of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), the consumer products company.

Methodology

Harris Interactive fielded the online survey from October 22-24, 2003, via its QuickQuery^SM online omnibus, interviewing a nationwide sample of 2,074 U.S. adults ages 18 and over. Data were weighted to be representative of the total U.S. adult General Population on the basis of region, age within gender, education, household income, and race/ethnicity. Although this online sample is not a probability sample, in theory, with a probability sample of this size, one could say with 95 percent certainty that the results have a statistical precision of ±3.5 percentage points of what they would be if the entire population of U.S. adults had been polled with complete accuracy.

Harris Interactive® (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll®, and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, U.S.A., Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research through wholly owned subsidiaries-London-based HI Europe (www.hieurope.com) and Tokyo-based Harris Interactive Japan-as well as through the Harris Interactive Global Network of local market- and opinion-research firms, and various U.S. offices.

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