COUPLE AWARDED $31,000 FOR COMMUNICATING ONLY WITH MY M&M'SŽ FOR 31 STRAIGHT DAYS IN MY TREASURED MOMENTS CHALLENGE

Jennifer Farina and Ryan Donlon Break Their Month-Long Vow of Silence in Ceremony Today

Hackettstown, NJ · July 26, 2007 /PRNewswire/ — MY M&M'SŽ Milk Chocolate Candies today awarded Ryan Donlon and Jennifer Farina from Philadelphia, PA with $31,000 for successfully completing the MY Treasured Moments: Connecting and Communicating with MY M&M'SŽ Challenge. Ryan and Jennifer spoke their first words to each other and broke their month-long vow of sweet silence in Franklin Square, in center city Philadelphia, marking the official end to their thirty-one day challenge.

Last spring, MY M&M'SŽ searched for one couple to communicate with only MY M&M'SŽ for a total of 31 days. After reviewing more than 300 entries, Ryan and Jennifer were chosen for their unique story and passion for MY M&M'SŽ. The couple took their vow of silence on June 26, 2007 outside City Hall in Philadelphia, PA. During their month of silence, consumers were able to go to www.mymms.com/win to follow Ryan and Jennifer as they created fun and emotional connections through MY M&M'SŽ. This is the first time in MY M&M'SŽ history that consumers were encouraged to participate in a virtual "reality" challenge.

"The MY Treasured Moments Challenge offered a fun, creative and exciting way people can connect with each other using MY M&M'SŽ," said Jim Cass, MY M&M'SŽ vice president and general manager. "Jennifer and Ryan proved that by bravely communicating with words and phrases written on MY M&M'SŽ for the whole month, which was a fun and special way to demonstrate the anticipation and excitement that MY M&M'SŽ can bring to many occasions."

"We are so glad that we were chosen by MY M&M'SŽ to participate in the MY Treasured Moments Challenge, said Ryan Donlon. "It was a really unique and memorable way to communicate with one another and we will always cherish the special moments we created with these sweet little candies."

"Without a doubt, communicating with MY M&M'SŽ over the past month has helped us grow as a couple and brought us closer together," added Jennifer Farina. "And the $31,000 will certainly help us get started on planning our wedding."

Dr. Barton Goldsmith, relationship expert, nationally syndicated columnist and author of Emotional Fitness for Couples, assisted in the challenge, from judging and officiating the vow of silence, to being available to Jen and Ryan throughout the challenge. "In addition to the words we use, successful communication is about making the moments shared as a couple more memorable and personal," states Dr. Goldsmith. "This challenge provided Ryan and Jennifer the opportunity to focus on other ways to communicate to help understand more about each other," states Dr. Goldsmith.

About The Judging

A panel of judges reviewed hundreds of entries looking for creative and affectionate couples who were enthusiastic about MY M&M'SŽ and selected Ryan and Jennifer. Ryan's unique story about how he created a special surprise proposal to Jennifer using MY M&M'SŽ resonated with the judges. Ryan proposed to Jennifer and then surprised her with a room filled with friends and personalized MY M&M'SŽ saying "Marry Me? 4/29" and "Jen & Ryan."

Information about MY M&M'SŽ

MY M&M'SŽ are available in 22 different colors. 17 colors can be customized with personal message in a variety of fonts. MY M&M'SŽ can be ordered online at www.mymms.com (click on the "Business" tab to order MY M&M'S in bulk) or by calling 888-696-6788 (MY M&M'S). Custom printed MY M&M'SŽ is $11.99 per 7-ounce bag (minimum order: 4 bags). Favors are also available.

To order MY M&M'SŽ, simply select a color or color combination (up to two colors per order), type in a favorite phrase (up to 8 characters per line, up to 2 lines per M&M) and select from a range of packaging options. All guidelines for custom printing are posted on the Web site.

About MY M&M'SŽ Chocolate Candies:

MY M&M'SŽ Chocolate Candies is the newest offering from M&M'SŽ Brand Chocolate Candies, which is owned by Mars Snackfood US, a division of Mars US, one of the world's leading food manufacturers. The personalized printing option officially launched in 2005 bringing consumers the ultimate chocolate personalization experience.

About M&M'SŽ, America's Favorite Candy:

M&M'SŽ, America's favorite candy, has been producing colourful chocolate fun for Americans since 1941. There are 10 permanent varieties of M&M'SŽ Candies, and then Seasonal Candies made for special occasions including Easter, Holiday, Halloween and Valentine's Day. Customers seem to be most passionate about the color found in each bag of M&M'SŇCandies. Existing product lines includes: M&M'SŽ Milk Chocolate Candies, M&M'SŽ Dark Chocolate Candies, M&M'SŽ Peanut Chocolate Candies, M&M'SŽ Almond Chocolate Candies, M&M'SŽ Peanut Butter Chocolate Candies, M&M'Ž Chocolate Mini Baking Bits, MY M&M'SŽ Milk Chocolate Candies and M&M'SŽ MINISŽ Milk Chocolate Candies.

About Mars US:

Mars US is the United States food, snack and pet care operations of Mars, Incorporated, one of the world's leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars US employs more than 9,000 associates in the United States, with 52 facilities nationwide. The company owns some of the world's favorite brands, including M&M'SŽ Brand, SNICKERSŽ Brand, UNCLE BEN'SŽ Brand, PEDIGREEŽ Brand Food for Dogs, and WHISKASŽ Brand Food for Cats.