MART OR SMART?

Nation's Largest Pet Retailer Grooms Smart New Brand

PHOENIX - August 25, 2005 - Contrary to popular opinion, you can teach an old dog new tricks. At least that's the philosophy at PetSmartŪ these days. After 18 years in business as PETsMART, the company is emphasizing its smarts, now officially calling itself PetSmart.

The numbers show why PetSmart is, in fact, so smart: 1,500 accredited trainers each spend 96 hours learning their trade, training more than 300,000 dogs annually; 6,600 pet stylists must complete a safety certification process in order to groom and bathe more than 5 million dogs a year; nearly 32,000 associates are helpful, knowledgeable and passionate about pets; and with more than 760 stores, PetSmart is the smart destination for pet products, services and advice.

The company demonstrates its smarts in other ways as well. With the SmartPet Promise for all pet training classes, customers are guaranteed 100 percent satisfaction, or they can take the class again for free. All PetSmart PetsHotels^SM offer an exclusive 24-hour PetCare Promise, featuring caregivers who are hand-picked for their love of pets and are on the premises 24 hours a day. PetSmart stores and petsmart.com offer not only more than 12,000 different products at everyday low prices, but with a PetPerksŪ Savings Card, members receive even greater discounts on hundreds of items every month.

"We've earned the right to call ourselves PetSmart," said Philip L. Francis, PetSmart chairman and CEO. "When we started in this business, we were a mart, offering a wide selection of pet products at low prices. Today, we also offer superior solutions and services for healthier, happier pets."

Whether it's finding the right food or the perfect toy, signing up for training or grooming sessions, checking into a PetsHotel, or taking home a newly adopted dog or cat, pet parents will find PetSmart associates who are ready, willing and able to help them make smart decisions.

"The difference between 'mart' and 'smart' is more than a single letter," said Francis. "It's a way of being. We are prepared to answer your questions. We are thoughtful in our responses. We are kind and considerate. We are fun. We are smart."

In conjunction with the launch of the new brand, PetSmart will introduce a new national print and television advertising campaign. The new ads will begin in September.

Also in support of the new brand, an online instant win game, PetSmartŪ Play It Smart! Instant Win Game, will test the pet care knowledge of contestants with the chance to win a $500 Smart Shopping Spree among other prizes. The game begins Sept. 6 online at www.petsmart.com.

Signs on all newly-built PetSmart stores will display the new PetSmart logo. The process for changing existing store signs will take place gradually, with completion expected in 2007.

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty retailer of services and solutions for the lifetime needs of pets. The company operates more than 760 pet stores in the United States and Canada, a growing number of in-store PetsHotels, as well as a large pet supply catalog business, and is a leading online provider of pet products and information (www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and supplies, and offers complete pet training, grooming and adoption services.

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