Sergeant's New Flea and Tick Control Product Kills Fleas and Ticks Faster Than Frontline^®

Sergeant's Gold^® Flea and Tick Squeeze-On for Dogs Kills Faster Than the Leading Veterinarian-Dispensed Brand

--Costs Up to 50 Percent Less--

Omaha, Nebraska · June 21, 2007 /PRNewswire/ — Sergeant's Pet Care Products says independent clinical data show that Sergeant's new flea and tick control product kills fleas and ticks faster than Frontline^®, the leading veterinary-dispensed brand. Sergeant's Gold® Flea and Tick Squeeze-On for Dogs is formulated with cyphenothrin to kill fleas and ticks in as little as one hour and controls flea re-infestation for up to nine weeks.

"Now pet owners can buy an over-the-counter flea and tick control product that kills fleas and ticks faster than the leading vet brand," says Joel Adamson, senior vice president at Sergeant's. "Better yet, they can buy it at a fraction of the cost—up to 50 percent less."

According to Adamson, independent clinical studies show that Sergeant's Gold Flea and Tick Squeeze-On for Dogs kills 98 percent of fleas in one hour compared to 58 percent for Frontline^®. Sergeant's Gold Flea and Tick Squeeze-On for Dogs kills 90 percent of ticks in one hour compared to 42 percent for Frontline^®.* Sergeant's patent-pending product also kills flea eggs and larvae.

Adamson says the research compared the efficacy of the active ingredients in three competitive squeeze-on flea and tick control products for dogs, and Sergeant's new cyphenothrin-based Gold product. The products were evaluated for immediate efficacy against pre-existing flea and tick infestations and for residual efficacy against new flea and tick re-infestations over 58 days following treatment. Efficacy was measured at one, four, 24 and 48 hours after treatment and after each re-infestation. According to Adamson, the research showed that Sergeant's Gold Flea and Tick Squeeze-On for Dogs provided overall faster killing or repellency of both fleas and ticks. In the fifth and sixth weeks of the research, the Sergeant's product was superior in its speed of action against fleas and ticks when compared to Frontline^®.

The active ingredient in Sergeant's Gold Flea and Tick Squeeze-On for Dogs is cyphenothrin (Gokilaht^®), which is exclusive to Sergeant's, as well as pyriproxyfen, an insect growth regulator that kills flea eggs and larvae.

"Following the screening and testing of a variety of ingredients and technologies, Sergeant's selected the combination of cyphenothrin and pyriproxyfen," explains Larry Nouvel, president of Nouvel Inc., a consulting and product development firm working with Sergeant's. "This formulation of active ingredients and licensed technology is very effective, yet is more affordable for consumers than vet brands."

Adamson says it's important to note that over-the-counter products such as Sergeant's Gold Flea and Tick Squeeze-On for Dogs are registered with the U.S. Environmental Protection Agency under the same authorization and label standards as similar products sold through veterinarian channels.

Sergeant's Gold Flea and Tick Squeeze-On for Dogs is sold at grocery, chain drug and mass retailers nationwide.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.

(Frontline refers to Frontline^® Top Spot.^® Frontline and Top Spot are registered trademarks of Merial.)
(*Based on independent study.)