WONKA Needs More Room!

Kids Design Their Own Virtual Rooms and Enter for a Chance to Win a WONK'D OUT Room from Willy Wonka!

Glendale, CA, Willy Wonka Candy Factory (March 30, 2007) /PRNewswire/ — Willy Wonka is running out of space at his factory, and needs help! Starting April 1, Willy is asking kids to design the most outrageous and WONKAlicious virtual rooms ever. Kids can also enter their virtual room into a random drawing where one lucky winner will receive a WONK'D OUT Room of his or her own. In addition, the WONKA.com promotion includes daily prize drawings ranging from approximately $200 to $300, which include videos, MP3 players, digital camcorders, Limited Too gift certificates, and much more.

"The factory is busting at the seams with candy and I need help creating new rooms in my factory! But not just any old room will suffice. I am looking for creativity, wackiness and the demonstration of a passion for WONKA. I want to see kids build the greatest, wackiest, wildest rooms ever," said Willy Wonka.

WONK'D OUT Room

To get started, kids log on to WONKA.com. Next, they choose a room style they want to decorate. By entering a code found free online at WONKA.com or on specially marked packages of WONKA^® candy such as Laffy Taffy^®, SweetTarts^® and Nerds^®, kids can select virtual furniture to make his or her room the wackiest room ever! Examples of furniture they can choose from include a Runts Gazebo, a Pixy Stix swing set, a Sour-O-Meter, and a stretchy Laffy Taffy puller. In all, there are 50 WONKD'OUT furniture items to choose from!

The Oompa Loompas, who are always looking for an opportunity to add to the fun, have also written and produced music videos that give kids ideas on how to build a WONK'D OUT room. The music videos will play on WONKA.com starting April 1.

WONKD'OUT Furniture Auction

In addition, Willy Wonka will kick-off a WONK'D OUT furniture auction. The wacky items, created by Tony Hawk, Andy Macdonald, Ashley Tisdale, Corbin Bleu, Monique Coleman, Christopher Massey, Kyle Massey, Devon Werkheiser, and Rob Pinkston, will be auctioned off for charity on www.ebay.com/wonkafurniture starting April 15. All proceeds will go to the celebrities' favorite charities including the Tony Hawk Foundation, Bay Area Wilderness Training, Brittiana Henderson Smile for Life, and Starlight Starbright Children's Foundation.

"Fun, dreams and childhood go hand-in-hand. We want to bring a little bit of Willy Wonka's wackiness into the hearts of children in-need and help fulfill their dreams," said Patricia Bowles, Manager, Division & Brand Affairs Nestlé Confections & Snacks.

To help Willy Wonka build a new room, learn how to get a free game code to get started, and win a WONK'D OUT Room of your own, visit WONKA.com starting April 1, 2007. No purchase necessary. All entries must be received by July 31, 2007. The promotion is open to U.S. residents, 16 years and younger. For full rules and how to play visit WONKA.com.

The auction is being managed on eBay by Auction Cause, a premier online auction management agency specializing in high profile design, strategy, and cause marketing for corporations and nonprofits worldwide. For more information, please visit www.auctioncause.com.

BACKGROUND

About WONKA
The Willy Wonka Candy Factory company opened its doors in 1983. Since that time, Wonka^® has been dedicated to the art of producing fun, innovative, high-quality candies for kids of all ages. WONKA manufactures such well-known favorites as: NERDS^®, NERDS^® Rope, SWEETARTS^®, SWEETARTS^® SQUEEZ, SHOCKERS, LAFFY TAFFY^®, RUNTS^®, EVERLASTING GOBSTOPPER^®, LIK-M-AID^® FUN DIP, PIXY STIX^®, BOTTLE CAPS^®, TART 'N TINYS^® and the WONKA^® Bar.

About Nestle USA
Named one of "America's Most Admired Food Companies" in Fortune magazine for the ninth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S^® LEAN CUISINE^® to baking traditions with NESTLE^® TOLL HOUSE^®, Nestle USA makes delicious, convenient and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2005 sales of $8.1 billion (includes Nestle Nutrition), is part of Nestle S.A. in Vevey, Switzerland the world's largest food company with sales of $73 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.