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    NEW YORK, Sept. 18 /PRNewswire-FirstCall/ -- Kenneth Cole Productions,
 Inc. (NYSE:   KCP) today announced that it has acquired in an asset purchase
 the Le Tigre trademark, iconic tiger logo, portfolio of licenses, and other
 intellectual property associated with the Le Tigre brand. Le Tigre
 sportswear is currently sold in premiere specialty stores as well as better
 department stores including Nordstrom and Lord & Taylor. In conjunction
 with the acquisition, the Company has entered into a license agreement with
 Le Tigre, LLC to continue manufacturing and selling sportswear under the Le
 Tigre brand.
     Chairman and Chief Executive Officer Kenneth Cole said, "We are pleased
 to add such a strong and internationally respected brand to our portfolio.
 We believe there is significant upside for the Company, specifically
 through various licensing opportunities as well as through the introduction
 of men's, women's and children's footwear. Ryan O'Sullivan, the CEO of Le
 Tigre, LLC, has brought great vision to the brand, and he and his team have
 done an excellent job of reinvigorating it into what it is today. We look
 forward to working with them going forward."
     Chief Financial Officer David Edelman added, "We believe that this
 transaction provides us an opportunity to diversify our brand portfolio and
 further build on our high-margin licensing revenue stream. There has been
 considerable interest expressed in expanding or adding the Le Tigre brand
 merchandise across various classifications. We are excited to use the
 strength of our balance sheet to acquire a new vehicle that we are
 confident will create growth and value for our shareholders."
     Ryan O'Sullivan, CEO of Le Tigre, LLC, commented, "Kenneth has a unique
 voice and he is both a talented designer and a respected and visionary
 business leader. This deal presents a tremendous opportunity for us by
 joining forces with Kenneth Cole Productions to unlock the full potential
 of the Le Tigre brand. We are looking forward to expanding our business,
 growing the brand into new categories, and leveraging the solid work that
 we have already done with this compelling brand."
     About Kenneth Cole Productions, Inc.
     Kenneth Cole Productions, Inc. designs, sources, and markets a broad
 range of footwear, handbags, and accessories under the registered
 trademarks KENNETH COLE NEW YORK, KENNETH COLE REACTION, UNLISTED and
 TRIBECA as well as footwear under the proprietary trademark GENTLE SOULS
 and under the licensed trademark BONGO. The company has also granted a wide
 variety of third party licenses for the production of men's, women's and
 children's apparel, as well as fragrances, timepieces, eyewear, and several
 other accessory categories. The company's products are distributed through
 department stores, better specialty stores, and company-owned retail stores
 as well as direct to consumer catalogs and e-commerce. Further information
 can be found at http://www.kennethcole.com.
     Forward Looking Statement Disclosure
     The statements contained in this release, which are not historical
 facts, may be deemed to constitute "forward-looking statements" within the
 meaning of the Private Securities Litigation Reform Act of 1995. Actual
 future results might differ materially from those projected in such
 statements due to a number of risks and uncertainties, including but not
 limited to, demand and competition for the company's products, the ability
 to enter into new product license agreements or to renew or replace
 existing product licensee agreements, changes in consumer preferences or
 fashion trends, delays in anticipated store openings, and changes in the
 Company's relationships with retailers, licensees, vendors and other
 resources. The forward looking statements contained herein are also subject
 to other risks and uncertainties that are described in the Company's
 reports and registration statements filed with the Securities and Exchange
 Commission.
 
 

SOURCE Kenneth Cole Productions, Inc.