1-800-FLOWERS.COM Creates Toys for Tots Holiday Collection to help deliver holiday magic to children across the nation

QUANTICO, Va., Dec. 2 /PRNewswire-FirstCall/ -- This holiday, 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), the world's leading florist and gift shop, supports the Marine Toys for Tots Foundation through its new Toys for Tots Collection of holiday flowers and gifts. In an effort to help spread the warm and fuzzy feeling to children in need, 1-800-FLOWERS.COM will donate 10% of the Net Proceeds from product orders from its Toys for Tots Holiday Collection to the Marine Toys for Tots Foundation.

"With 1-800-FLOWERS.COM, we will be able to plant a seed of hope in many more children this holiday season," says Lt. General Pete Osman, USMC (Ret), President and CEO of Marine Toys for Tots Foundation. "With the support of 1-800-FLOWERS.COM, we hope to achieve our goal of delivering toys to children throughout the United States."

"1-800-FLOWERS.COM is excited to team up with Marine Toys for Tots Foundation to help deliver the magic of the holidays," said Jim McCann, Founder and CEO 1-800-FLOWERS.COM. "With the Toys for Tots Holiday Collection, both 1-800-FLOWERS.COM and its customers will have the opportunity to support this important campaign and help children in need."

1-800-FLOWERS.COM has launched a Secret Santa application in support of Marine Toys for Tots Foundation which is accessible via Facebook. 1-800-FLOWERS.COM encourages visitors to share the 1-800-FLOWERS.COM's Secret Santa application and help spread the warm fuzzy feeling this holiday season. In addition to the donation of 10% of the Net Proceeds from product orders from its Toys for Tots Holiday Collection, 1-800-FLOWERS.COM will make an added donation as visitors share the application through December 20, 2009.

According to the most recent U.S. Census, there are an estimated 13 million children in the United States living in poverty. As a result, Toys for Tots conducts many activities throughout the year which help generate toy and monetary donations to aid in the development of underprivileged children in the U.S. 1-800-FLOWERS.COM and Toys for Tots are committed to improving the lives of children in communities across the country, therefore, pairing their collective resources will move both organizations closer to achieving that goal.

For additional information, please visit www.1800flowers.com/toysfortots.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com), was listed as a Top 50 Online Retailer by Internet Retailer in 2006, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award. 1-800-FLOWERS.COM offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its Fresh From Our Growers® collection. As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet® international floral wire service provides (www.mybloomnet.net) a broad range of quality products and value-added services designed to help professional florists grow their businesses.

The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); wine gifts from Ambrosia® (www.ambrosia.com) and Geerlings&WadeSM (www.geerwade.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) and DesignPac® gifts (www.designpac.com) and Celebrations® (www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

About the Marine Toys for Tots

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 62nd year, Toys for Tots provides joy and a message of hope to economically disadvantaged children through the gift of a new toy during the Christmas holiday season. Our gifts offer these children hope, recognition and a positive memory they will cherish for a lifetime. Many of the gifts we provide, such as books, games and sports equipment, make a significant contribution to the educational, social and recreational development of these children. In 2008, Marines distributed gifts to 7.6 million children in over 600 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors, to include its Four Star Partners Hasbro, Inc; JAKKS Pacific, Inc; Scholastic and Toys "R" Us, Inc. For more information, visit www.toysfortots.org.

SOURCE 1-800-FLOWERS.COM, Inc.

Back to top

RELATED LINKS
http://www.1800flowers.com