Nation's leading 100 percent recycled paper goods brand again proves performance and price needn't be sacrificed to go green

ELMWOOD PARK, N.J., Jan. 25, 2011 /PRNewswire/ -- Marcal today announced enhancements to products in its leading line of paper goods made from 100 percent recycled paper.  Marcal® Small Steps® two-ply bath tissue is now even softer, and Marcal Small Steps paper towels are stronger when wet.  The new products start shipping to retailers in early February.

(Photo: http://photos.prnewswire.com/prnh/20110125/NY35731 )

The performance improvements came from advances in production and processing methods.  Marcal Small Steps will continue to sell for typically less than other paper goods made from 100 percent recycled paper, as well as products made from virgin fiber (sourced from freshly killed trees).  

"These new products advance our brand's mission to demonstrate how making environmentally responsible choices doesn't have to mean sacrificing performance or paying more," said MJ Jolda, Marcal's Senior Vice President, Marketing.  "The enhancements give our many fans even more reasons to love Marcal Small Steps, and give others new reasons to reconsider their paper buying habits.  That's critical, since right now, only two percent of household paper goods purchased by U.S. households are made from 100 percent recycled paper."

The enhancements extend to Marcal Small Steps facial tissues, soon to get a facelift with beautiful new box decor.  The brand tapped its ever-growing social media fan base to choose the winning designs.  Soon to stand out on store shelves, and fit in right at home, are striking, elegant floral motifs in a variety of designs and colors.  Cube boxes will arrive in stores by March, with flat boxes following for Earth Month in April.

About Marcal® Small Steps®

Marcal® Small Steps® is the nation's number one line of paper towels, bath tissue, facial tissue and napkins made from 100 percent recycled paper, with great performance and typically priced less than other recycled and traditional brands.  The brand earned highest rankings in every category in the National Resources Defense Council's latest environmental ratings of household  tissue paper products.  The products are made by Elmwood Park, NJ-based Marcal, which has manufactured with recycled paper since 1950.  For more information, please visit www.marcalsmallsteps.com, or the brand's Facebook page.

SOURCE Marcal

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