NEW YORK, May 11 /PRNewswire-USNewswire/ -- One Show Interactive, the
interactive advertising industry's most prestigious awards ceremony
worldwide, announced the winners of Gold, Silver and Bronze Pencils earlier
this evening, May 11th at New York's Skylight Studios. The One Show
Interactive awards, produced by the non-profit organization The One Club,
celebrated the year's best international new media and web design. To
celebrate the 10th anniversary of One Show Interactive, a showcase of the
best of the decade took place at the ceremony.
Top honors for "Best in Show" went to R/GA agency for its Branded
Application and website "Nike+" for client Nike. In a unique partnership,
Nike and Apple created a cross platform application and experience for
consumers through their website. Utilizing a specially designed chip made
to fit a pair of Nike sneakers, visitors to the site were able to download
information to and from their Apple iPods to plan a complete workout
experience, from mapping a running course using Google maps to coordinating
music with a tempo that mirrors the intensity of the workout and review the
"Through this campaign Nike+ has essentially fulfilled the great
promise of the internet as a collaborative tool -- blending technology with
product design -- allowing consumers to engage in a total multimedia
experience," said Kevin Swanepoel, President, The One Club.
Nike was also named as the 2007 Client of the Year due to their re-
emergence as a leader in creative advertising. This year Nike has been a
champion of good creative work generated from many different agencies
across as many countries.
"We are excited to be celebrating the 10th anniversary of One Show
Interactive," said Mary Warlick, CEO, The One Club. "Our long standing
passion for recognizing good creative work within new media and web design
was evidenced with the creation of this awards program in 1997."
The top Pencil winners at this year's One Show Interactive include:
Crispin Porter + Bogusky: Total 7 (3 Gold, 2 Silver, 2 Bronze)
Farfar: 4 Total (1 Gold, 1 Silver, 2 Bronze)
R/GA: 4 Total (2 Gold, 1 Silver, 1 Bronze)
AKQA: 3 Total (2 Silver, 1 Bronze)
Goodby, Silverstein & Partners: 3 Total (2 Silver, 1 Bronze)
Visit OneShow.TV to view the winner of the first-ever online voting
campaign in which the public was invited to cast a vote for their favorite
television advertising of the year.
A complete list of 2007 One Show Interactive Gold, Silver and Bronze
Pencil winners and finalists' entries (including agency and award title)
can be found as of 10:00 PM, on Friday, May 11th at http://www.oneclub.org
SOURCE The One Club