10th Annual One Show Interactive Awards the Best Ads From Around the World

Nike Garners 'Best in Show' and 'Client of the Year'

May 11, 2007, 01:00 ET from The One Club

    NEW YORK, May 11 /PRNewswire-USNewswire/ -- One Show Interactive, the
 interactive advertising industry's most prestigious awards ceremony
 worldwide, announced the winners of Gold, Silver and Bronze Pencils earlier
 this evening, May 11th at New York's Skylight Studios. The One Show
 Interactive awards, produced by the non-profit organization The One Club,
 celebrated the year's best international new media and web design. To
 celebrate the 10th anniversary of One Show Interactive, a showcase of the
 best of the decade took place at the ceremony.
     Top honors for "Best in Show" went to R/GA agency for its Branded
 Application and website "Nike+" for client Nike. In a unique partnership,
 Nike and Apple created a cross platform application and experience for
 consumers through their website. Utilizing a specially designed chip made
 to fit a pair of Nike sneakers, visitors to the site were able to download
 information to and from their Apple iPods to plan a complete workout
 experience, from mapping a running course using Google maps to coordinating
 music with a tempo that mirrors the intensity of the workout and review the
     "Through this campaign Nike+ has essentially fulfilled the great
 promise of the internet as a collaborative tool -- blending technology with
 product design -- allowing consumers to engage in a total multimedia
 experience," said Kevin Swanepoel, President, The One Club.
     Nike was also named as the 2007 Client of the Year due to their re-
 emergence as a leader in creative advertising. This year Nike has been a
 champion of good creative work generated from many different agencies
 across as many countries.
     "We are excited to be celebrating the 10th anniversary of One Show
 Interactive," said Mary Warlick, CEO, The One Club. "Our long standing
 passion for recognizing good creative work within new media and web design
 was evidenced with the creation of this awards program in 1997."
     The top Pencil winners at this year's One Show Interactive include:
     Crispin Porter + Bogusky: Total 7 (3 Gold, 2 Silver, 2 Bronze)
     Farfar: 4 Total (1 Gold, 1 Silver, 2 Bronze)
     R/GA: 4 Total (2 Gold, 1 Silver, 1 Bronze)
     AKQA: 3 Total (2 Silver, 1 Bronze)
     Goodby, Silverstein & Partners: 3 Total (2 Silver, 1 Bronze)
     Visit OneShow.TV to view the winner of the first-ever online voting
 campaign in which the public was invited to cast a vote for their favorite
 television advertising of the year.
     A complete list of 2007 One Show Interactive Gold, Silver and Bronze
 Pencil winners and finalists' entries (including agency and award title)
 can be found as of 10:00 PM, on Friday, May 11th at http://www.oneclub.org

SOURCE The One Club