15 Possible Reasons You May Not Be Leveraging Content Marketing
NEW YORK, April 3, 2013 /PRNewswire/ -- While there seems to be no shortage of expert advice about implementing a powerful content marketing strategy or success stories of brands reaping the benefits of such a strategy, the majority are actually not energized about the current trend and don't feel they are able to implement an effective content marketing strategy. One in three, to be exact, according to research from Content Marketing Institute and MarketingProfs.
Founder of the Content Marketing Institute, Joe Pulizzi, explores a myriad of reasons as to why businesses aren't leveraging content marketing to grow their businesses and attract and retain customers. In the most recent article on PR Newswire's PR Toolkit, he explains why many organizations are hitting a content marketing roadblock - whether they are having a hard time breaking away from traditional marketing or just don't know where to start.
To read the complete article and learn more about why you are struggling with getting your content marketing strategy off the ground, visit: http://bit.ly/10qqfiN.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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