BABYBJORN'S Founder Awarded Royal Medal His Majesty The King of Sweden Awarded Bjorn Jakobson, Founder of BABYBJORN, with H.M. The King's Medal at the Royal Palace in Stockholm

SOLNA, Sweden, July 12, 2012 /PRNewswire/ -- BABYBJORN 's Founder and CEO, Bjorn Jakobson, has received H.M. The King's Medal (12th size with bright-blue ribbon) for significant contributions to Swedish industry. His Majesty the King awarded him with the medal in person, in the presence of Her Majesty the Queen, at the Royal Palace in Stockholm. Bjorn Jakobson's wife Lillemor Jakobson, head designer at BABYBJORN, also attended the ceremony.

(Photo:  http://photos.prnewswire.com/prnh/20120712/NY39015)

"It's a great honor to receive His Majesty The King's medal and recognition. Above all, it is an encouragement to continue our work to develop safe and functional baby products. Now I am even more inspired," says Bjorn Jakobson (77) after the ceremony at the Royal Palace.

When BABYBJORN was founded in 1961, Bjorn Jakobson had a clear business concept: making everyday life easier for families with small children by developing safe and innovative products of the highest quality. Today, more than 30 million babies have been carried in a BABYBJORN baby carrier.

H.M. The King's Medal, which bears a picture of The King, was created in the 19th century. It is awarded to Swedish and foreign citizens for outstanding contributions.

About BABYBJORN AB
Since 1961 BABYBJORN, a family-owned Swedish company has manufactured high quality, innovative products for infants and toddlers. Best known as makers of baby carriers, BABYBJORN carries more than 20 products in its portfolio. All BABYBJORN products are tested and certified in Sweden. The company works extensively to eliminate substances that are hazardous to health or the environment in the materials used in manufacturing BABYBJORN products.

Available in 50 countries, BABYBJORN is a preferred brand with parents around the world. Their award-winning Swedish product designs guarantee safety, quality and style. BABYBJORN is headquartered in Solna, Sweden, just outside Stockholm. BabySwede LLC is the sole distributor of all BABYBJORN products in the United States and Canada.

SOURCE BABYBJORN




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