Actor Danny Trejo to Launch "TREJO," A Luxury Print and Digital MYMAG Magazine
--MYMAG, an interactive media platform, bridges celebrities with their supporters--
NEW YORK, Aug. 8, 2012 /PRNewswire/ -- TREJO
Actor and Los Angeles native Danny Trejo is the next in line to provide unique insights into his life with the launch of "TREJO," a limited edition print and digital magazine. "TREJO" was created in collaboration with MYMAG (www.mymag.com).
The "TREJO" MYMAG is a luxury magazine that mixes Trejo's favorite articles with content from the actor himself. "TREJO" presents an in-depth look at the long and varied history of this unlikely action hero and Hollywood insider.
From his first work with director and second cousin Robert Rodriguez on the 1995 film Desperado to the duo's recent hit movie Machete (Trejo's first lead role), the actor gets highly personal in his MYMAG. His story and photo selections from Inked magazine clue us in on his taste in tattoos, along with his taste in music—from Velvet Revolver to vintage Guns n' Roses. Guitarist Slash is one of Trejo's favorites. Trejo's pick from movie magazine Empire is what he calls the best piece ever written about Quentin Tarantino's Inglourious Basterds.
Trejo joins a list of tastemakers—including boxing champion Floyd Mayweather, music mogul Sean "Diddy" Combs and mind-body healing pioneer Deepak Chopra—in launching his own MYMAG magazine. MYMAG is an innovative, engaging new media platform that enables celebrities and other tastemakers to establish a more personal connection with their fans. In creating their own magazine, they can share content from the publications that inspire them, while simultaneously endorsing specific brands.
"MYMAG is a platform for celebrities, popular artists, athletes and more to communicate with their fans in an entirely new way. It gives them a tangible, more personal connection to the people who follow their lives and careers most closely," said Magnus Greaves, founder and CEO of MYMAG
About Danny Trejo:
Danny Trejo has appeared in countless Hollywood films. Having recently cultivated the popular Machete character, Trejo has risen through the ranks to find himself in high demand as an actor. Trejo rose from streets of East Los Angeles and a life of drug use and crime to boxing and ultimately success as an actor and advocate for drug rehabilitation and counseling programs. Trejo is currently in production on Machete Kills, the follow-up to the action-filled original Machete, which will include a brand-name cast including Mel Gibson, Jessica Alba, Charlie Sheen and Lady Gaga.
Founded by publishing-industry veterans Magnus Greaves and Phil Rugile, along with Creative director Warren Noronha, MYMAG (www.mymag.com) melds the best aspects of print and social media to create an innovative, engaging new media platform through which celebrities and their most ardent fans can connect.
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