WHAT: Jerry Seinfeld to drive Ferrari's newest exotic car, the $200,000
Ferrari 550 Maranello, onto Rodeo Drive for North American debut.
"Ferrari on Rodeo" Concours D'Elegance will feature an international
exhibit of more than 175 historical Ferraris, lining the famed
Rodeo Drive amidst the exclusive Beverly Hills shopping district.
Ferrari is celebrating its 50th anniversary later this year.
WHEN: Saturday, April 19, 1997
10:30 a.m. - Unveiling of Maranello as driven onto Rodeo Drive by
television star, best selling author, comedian and car collector
Jerry Seinfeld at corner of Rodeo and Dayton.
10:00 a.m. to 4:00 p.m. - Display of Ferraris from around the world
WHERE: Rodeo Drive (between Wilshire and Santa Monica Blvds.) Beverly
OPS: -- Piero Ferrari, Vice President and son of company founder Enzo
-- Dr. Gianluigi Buitoni, President and CEO of Ferrari North
-- Sergio Pininfarina, Designer
OPS: -- Jerry Seinfeld as he drives the new Maranello onto Rodeo Drive
(10:15 - 11:00 a.m.)
-- $20 million display of the world's rarest Ferraris
-- Asprey Challenge Car will be on view in the 300 block
-- Atop the Regent Beverly Wilshire Hotel for overhead shots
spanning the event area
-- Many entertainment and celebrity VIPs will be in attendance
throughout the day
INFO: Admission is free to the public
Rosso Rodeo Silent Auction of Red Items to benefit BHEF
Sale of commemorative merchandise and food by Rosti to benefit BHEF
Media parking available at 2 Rodeo (Rodeo at Wilshire), entry on
INFO: Monica Holloway or Gerilyn Levy of JMPR, Inc.
818-992-4353 or 818-606-2782
SOURCE Ferrari North America