175 Ferraris To Close Rodeo Drive; Exotic 550 Maranello to Make North American Debut with Jerry Seinfeld Behind the Wheel
WHAT: Jerry Seinfeld to drive Ferrari's newest exotic car, the $200,000 Ferrari 550 Maranello, onto Rodeo Drive for North American debut. "Ferrari on Rodeo" Concours D'Elegance will feature an international exhibit of more than 175 historical Ferraris, lining the famed Rodeo Drive amidst the exclusive Beverly Hills shopping district. Ferrari is celebrating its 50th anniversary later this year. WHEN: Saturday, April 19, 1997 10:30 a.m. - Unveiling of Maranello as driven onto Rodeo Drive by television star, best selling author, comedian and car collector Jerry Seinfeld at corner of Rodeo and Dayton. 10:00 a.m. to 4:00 p.m. - Display of Ferraris from around the world WHERE: Rodeo Drive (between Wilshire and Santa Monica Blvds.) Beverly Hills INTERVIEW OPS: -- Piero Ferrari, Vice President and son of company founder Enzo Ferrari -- Dr. Gianluigi Buitoni, President and CEO of Ferrari North America -- Sergio Pininfarina, Designer PHOTO OPS: -- Jerry Seinfeld as he drives the new Maranello onto Rodeo Drive (10:15 - 11:00 a.m.) -- $20 million display of the world's rarest Ferraris -- Asprey Challenge Car will be on view in the 300 block -- Atop the Regent Beverly Wilshire Hotel for overhead shots spanning the event area -- Many entertainment and celebrity VIPs will be in attendance throughout the day EVENT INFO: Admission is free to the public Rosso Rodeo Silent Auction of Red Items to benefit BHEF Sale of commemorative merchandise and food by Rosti to benefit BHEF Media parking available at 2 Rodeo (Rodeo at Wilshire), entry on Dayton FOR MORE INFO: Monica Holloway or Gerilyn Levy of JMPR, Inc. 818-992-4353 or 818-606-2782
SOURCE Ferrari North America
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