175 Ferraris To Close Rodeo Drive; Exotic 550 Maranello to Make North American Debut with Jerry Seinfeld Behind the Wheel

Apr 19, 1997, 01:00 ET from Ferrari North America

    WHAT:  Jerry Seinfeld to drive Ferrari's newest exotic car, the $200,000
            Ferrari 550 Maranello, onto Rodeo Drive for North American debut.
           "Ferrari on Rodeo" Concours D'Elegance will feature an international
            exhibit of more than 175 historical Ferraris, lining the famed
            Rodeo Drive amidst the exclusive Beverly Hills shopping district.
            Ferrari is celebrating its 50th anniversary later this year.
     WHEN:  Saturday, April 19, 1997
            10:30 a.m. - Unveiling of Maranello as driven onto Rodeo Drive by
            television star, best selling author, comedian and car collector
            Jerry Seinfeld at corner of Rodeo and Dayton.
            10:00 a.m. to 4:00 p.m. - Display of Ferraris from around the world
     WHERE: Rodeo Drive (between Wilshire and Santa Monica Blvds.) Beverly
     OPS:   -- Piero Ferrari, Vice President and son of company founder Enzo
            -- Dr. Gianluigi Buitoni, President and CEO of Ferrari North
            -- Sergio Pininfarina, Designer
     OPS:   -- Jerry Seinfeld as he drives the new Maranello onto Rodeo Drive
                (10:15 - 11:00 a.m.)
            -- $20 million display of the world's rarest Ferraris
            -- Asprey Challenge Car will be on view in the 300 block
            -- Atop the Regent Beverly Wilshire Hotel for overhead shots
                spanning the event area
            -- Many entertainment and celebrity VIPs will be in attendance
                throughout the day
     INFO:  Admission is free to the public
            Rosso Rodeo Silent Auction of Red Items to benefit BHEF
            Sale of commemorative merchandise and food by Rosti to benefit BHEF
            Media parking available at 2 Rodeo (Rodeo at Wilshire), entry on
     CONTACT:  Monica Holloway or Gerilyn Levy of JMPR, Inc.
               818-606-2782 or pager/voice mail at 800-918-6747

SOURCE Ferrari North America