NEW YORK, Nov. 24 /PRNewswire/ -- 191 Unlimited, a men's and boy's apparel company founded in 2002 with just $191, announces the re-launch of its website, debuting the brand's winter collection. The new website has been redesigned to be more visually appealing and the navigation has been improved to be more intuitive. The site incorporates e-commerce capabilities, making it even easier for consumers to find the latest styles.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091124/NY16675 )

"We're fortunate enough to have a loyal following that is already purchasing our apparel at such retailers as Nordstrom, Bloomingdale's, Dillard's, Macy's and Buckle," says Parth Sharma, President and Co-founder of 191 Unlimited. "Now we've made it easy for our customers to shop from home too. The new site is simple, but offers a wide array of styles for men and boys."

Aside from a new look and e-commerce section, www.191Unlimited.com will also feature:

• Front and back product shots along with a zoom feature that allows for better viewing of the details on each of the shirts
• A look book section to view upcoming styles, making the ordering process more efficient
• Updated press section including recent shots of the brand's celebrity followers wearing the apparel
• Updated store locator that contains information for the brand's 800 boutique and department store accounts
• A FAQ page

To support the website re-launch, 191 Unlimited is currently offering a free scarf with every purchase, as well as free shipping on all orders. In addition, 191 Unlimited is running a free wardrobe giveaway. Each month, the team will randomly select a name from those consumers who sign up for their mailing list. The winner will receive a complete wardrobe of 15 of the new designs, total value of more than $1,300.

For additional information, log onto www.191Unlimited.com. For high-res images and samples, please contact Lance Buckley at 212.243.1431 or lance@piercemattie.com.

About 191 Unlimited

191 Unlimited was founded in 2002 with $191 and a dream. Longtime best friends Parth Sharma and Girish Karnani took $191 to the casino and turned it into enough money to launch their first 191 Unlimited collection. The two college grads then loaded the samples into their car and went on a two month trek from New York to Los Angeles and back, stopping in as many cities as possible to show their line to specialty stores. The founders had four principles by which they wanted each shirt to be made, awesome fit, extreme comfort, innovative detailing and affordability. 191 Unlimited still employs these four core principles in every product they produce.

Press Contact:
Lance Buckley
Pierce Mattie PR
+1-212-243-1431
lance@piercemattie.com

SOURCE 191 Unlimited

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