Caribou Coffee Encourages Fans to Sip Up Life's Meaningful Moments with Launch of Two New Handcrafted Beverages
Caribou adds two flavorful drinks to its menu, encouraging fans to experience life with an exceptional beverage
MINNEAPOLIS, March 6, 2013 /PRNewswire/ -- Caribou Coffee Company, Inc., a brand committed to providing premium food and drink experiences, began serving two new beverages in its coffeehouses across the country this week. The delicious and fun limited-time-only additions to Caribou's menu – Biscotti Mocha and Cafe Milan Latte – were created to inspire Caribou fans to enjoy all life has to offer, fueled by unique coffee experiences.
Starting on Monday, March 4, Caribou began serving the rich Biscotti Mocha and Cafe Milan Latte drinks, made from the premium ingredients that the company has become known for. Caribou understands that coffee plays many different roles in its guests' lives and the company remains passionate about offering a range of unique and delightful beverages that are as diverse as its fans' experiences. These two new offerings are perfect for moments of indulgence just as the weather begins to turn warmer:
- Biscotti Mocha: Fans who enjoy Caribou's real chocolate mochas will love this next-level mocha drink which features flavors of amaretto, vanilla and pistachio – all topped with crumbled biscotti.
- Cafe Milan Latte: This delectable latte is flavored with honey and hazelnut syrup, and dusted on top with cinnamon.
"At Caribou, we've created these new offerings because we believe that coffee is more than a drink – it's a personal experience that fuels your life and makes meaningful moments," said Alfredo Martel , senior vice president of marketing and product management. "Whether you are jump-starting your morning, relaxing with friends, or warming up on a chilly day, we want to help you find the ideal drink for your mood, your occasion and your life."
Fans could be discovering delicious new flavor combinations, or exploring the world with the people they love, whatever the adventure, Caribou believes that beverages like the new Biscotti Mocha and Cafe Milan Latte are the perfect complement to embracing life's simple moments.
Additionally, to remind its fans that "Life is more than coffee, that's why there's coffee," Caribou created its first TV spot since 2010 which fans will see throughout the company's largest Minnesota markets in the coming weeks. To check out the TV spot now, please visit Caribou's YouTube channel or Facebook page. Fans can also see an image of Caribou's new 3D billboard in downtown Minneapolis on the Facebook page, which was created to celebrate these exciting new launches.
The new Biscotti Mocha and Cafe Milan Latte will be available in all Caribou locations until Sunday, May 12. Meanwhile, the company has rolled-out new cups, napkins, and other in-store touches aimed to serve as simple reminders to its fans to take advantage of all of life's small moments of inspiration.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of September 30, 2012, the Company had 610 coffeehouses, including 202 franchised locations, in 22 states, the District of Columbia and ten international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.
Ruder Finn, Inc.
SOURCE Caribou Coffee Company, Inc.
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