1st Senior Brain Fitness Program Clinically Shown to Improve Memory: Dakim BrainFitness Delivers Powerful 20-Minute Brain Workouts New Interactive Software Helps Fight Threat of Dementia

LAS VEGAS, Jan. 6, 2011 /PRNewswire/ -- In just 20 minutes a day, seniors can now combat the threat of memory loss and dementia with the first clinically tested brain fitness software program specifically designed for people over 60. The new Dakim BrainFitness product - a software edition of the #1 brain training system used in senior living communities – has been shown in clinical testing by a major university to produce a significant improvement in memory. Yet its scientifically based brain exercises are filled with oldies music, film clips, newsreels, story exercises, and plenty of humor, providing a daily dose of game show-like interactive entertainment while also helping the over-60 set maintain mental acuity.

Keeping Brains Young

While there is no cure for Alzheimer's disease, more than 20 years of medical research has concluded that the risk of dementia can be dramatically reduced with consistent mental stimulation that exercises different portions of the brain. Dakim BrainFitness is designed to provide a comprehensive mental workout that cannot be achieved by simply doing Sudoku and crossword puzzles.

With over 100 different activity types and thousands of variations, the Dakim system transforms standardized neurological tests into senior-friendly interactive activities that help keep the brain agile by building new brain pathways. Each 20-minute session exercises short- as well as long-term memory, critical thinking, visuospatial orientation, calculation and language.

Activities self-adjust for five general ability levels ranging from normal brain function to moderate dementia, automatically increase or decrease difficulty levels in real time based on user performance, and are automatically updated regularly over the Internet to keep users coming back for more.

Variety with a Purpose

Activities themselves range from anagrams and word association games to interactive puzzles, visual comparisons and grocery-store math challenges. 'Keep Your Eyes Open,' for example, trains short-term memory by showing old movie clips and then questioning users about what they saw. 'Phunny Phrases,' on the other hand, exercises language and deductive reasoning by presenting nonsense words and asking users to add the correct letters to turn them into real phrases.

This have-fun design as well as the continuous activity updates are specifically intended to encourage the consistent long-term use shown to reduce dementia risk as much as 63%. The ability to easily incorporate brain fitness into one's everyday routine – and remain engaged because of the variety – is a major plus for those who are looking for a way to keep their brains sharp.

Self-Help at Home

Originally designed for use in senior living communities, Dakim BrainFitness is the best-selling product in the industry with adoption by more than 425 independent retirement, assisted living and skilled nursing communities, adult day care centers and senior centers across the U.S. and Canada. That dominance stems from compelling and continually updated multimedia activities that keep users engaged, as well as the fact that the community system is provided on a touchscreen computer requiring no mouse, keyboard or computer skills.

The software-only edition extends the brain-building benefits to home users on their personal computers, providing an enjoyable cognitive stimulation program specifically designed to help combat memory loss.

"People over age 60 are most at risk for the development of dementia, yet memory loss is not inevitable. Researchers have found that 30% of people diagnosed with Alzheimer's disease have some kind of genetic cause, but the other 70% do not. Lifestyle choices are believed to play a key role," said Dakim CEO Dan Michel. "With Dakim BrainFitness, anyone with a computer can do regular brain workouts that build their defenses against mental decline."

Availability

The Dakim BrainFitness software edition is available from select retailers and also from www.dakim.com for $249, including one year of brain exercise updates. After one year, an update subscription costs $5/month. The software is compatible with Windows 7/XP/Vista and Mac OS X 10.5 or higher, as well as touchscreen computer/monitor platforms.

Dakim BrainFitness is being exhibited in Booth #3214, North Hall, at the 2011 International CES show that opens today in Las Vegas. The Dakim booth is located in the Silver Summit area for technology designed for those 55 and older.

About Dakim, Inc.

Dakim, Inc. is the leading provider of brain fitness programs that help seniors and baby boomers fight the threat of memory loss and dementia as well as expediting the process of regaining cognitive function after a stroke or traumatic brain injury. The company's flagship product, Dakim BrainFitness, offers a rigorous yet entertaining multimedia brain workout that is available as a software product for home use and also packaged on a touchscreen computer for healthcare professionals. The hardware-based edition is the #1 brain training program in the senior living market because of its innovative format and ability to be used with virtually no caregiver assistance. The Dakim BrainFitness System has won a Best of CES 2010 Innovations Award, an Innovations in Healthcare ABBY Award, and a New Product and Technology Award from the Mature Market Resource Center. The company is headquartered in Santa Monica, CA. For more information, visit www.dakim.com.

SOURCE Dakim, Inc.



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