20 Days For Fans To "Shake" Greg Heffley's Magic Diary Of A Wimpy Kid Ball Until The Cover, Title And Cover Of The Biggest Book Of 2013 Go Live ALL WILL BE REVEALED 8.8.13

NEW YORK, July 22, 2013 /PRNewswire-iReach/ -- In just twenty days the world will see for the first time the cover, title, and cover of book 8 in Jeff Kinney's bestselling Diary of a Wimpy Kid series, the biggest book of 2013. The dynamic global online "Uncover the Color and Much More" campaign, jointly created with Amulet Books and Puffin UK, launched worldwide yesterday. Encouraging kids to virtually "shake" Greg Heffley's magic 8 ball on wimpykid.com, more than 1,000 have been counted per hour since the launch, nearly 40,000 total towards to the goal of 800,000. Fans are encouraged to visit the site and shake often as new challenges are presented to them.

Diary of a Wimpy Kid is once again poised to be the biggest book series of the year, as book 8 hits stores on November 5, 2013. The biggest book release of 2012, with a 6.5-million-copy first printing, Jeff Kinney's seventh Diary of a Wimpy Kid book, The Third Wheel, continues to dominate bestseller lists in 2013. As of today, it is the top-selling children's title of 2013 according to Nielsen Bookscan sales data. It is the third bestselling title of all books sold in 2013 to date and one of only three children's books in the top 20, sharing the spotlight with two books by Dr. Seuss. More than 85 million Diary of a Wimpy Kid books are in print around the world. The books have been sold in more than 44 territories in 42 languages.


For more information, interviews, or images, please contact:
Jason M. Wells, Executive Director, Publicity and Marketing
Abrams Books for Young Readers/Amulet Books
115 West 18th Street, New York, NY 10011
office: 212-229-8826 mobile: 646-456-5446 fax: 212-366-0809

Media Contact: Jason Wells, ABRAMS, 6464565446, jwells@abramsbooks.com

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