2003 McCormick(R) Flavor Forecast(SM) Predicts Hot Trends Across America's Culinary Climate
HUNT VALLEY, Md., Feb. 13 /PRNewswire/ -- The flavor experts at McCormick & Company, Inc. today released the 2003 McCormick Flavor Forecast(SM), a definitive report predicting the flavors and trends that will shape the culinary climate this year and beyond. America's culinary forecast calls for plenty of flavor, with exciting new pairings, continued use of ingredients that heat and cool the palate, and a growing interest in authentic, regional ethnic cuisines. Some of America's hottest chefs, culinary television personalities and cookbook authors contributed valuable insights to this report. The 2003 McCormick Flavor Forecast identifies these top flavors as ones to watch: Bay Leaf Chile Peppers Cinnamon Coriander/Cilantro Lemon Grass Mustard Pepper Sea Salt Sesame Turmeric Vanilla Wasabi "Americans are on a quest to experience bolder, more exciting flavor combinations at restaurants and at home," said Laurie Harrsen, director of public relations at McCormick. "Our research shows that these essential flavors are influencing the foods we eat -- whether spicy, sweet, worldly, or comforting -- each and every day." This report also examines seven trends that will warm the culinary climate during the coming year: * Extreme Flavor -- Aroma, Texture and Flavor Are Reaching New Heights * The Shrinking Globe -- Discovering Regional Ethnic Cuisines * Food as an Occasion -- Sharing Flavor and Fun * You Can Take it With You -- How Portable Foods Continue to Change the Way Americans Eat * Varying Degrees of Heat -- Spicy Yet Flavorful Combinations * The Green Season -- Organic and Natural Foods * Home on the Range -- Meat is in! With an extensive network of researchers, trend experts, chefs, home economists, food technologists, and sensory analysts, McCormick & Company, Inc. keeps its finger on the pulse of flavor. McCormick was founded in 1889 in Baltimore, Maryland, and today is the largest spice company in the world. McCormick sources the finest ingredients from around the globe to bring the highest quality flavors to consumers. For more information, visit http://www.mccormick.com .
SOURCE McCormick & Company, Inc.
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