2007 JavaOne(SM) Conference Opens More Possibilities for Attendees Through Business Day and Blu-ray Disc/Cable Day New Cosponsors Include: AMD, IBM, Nokia, SAP, Sprint and Terracotta



    SANTA CLARA, Calif., April 4 /PRNewswire-FirstCall/ -- Sun
 Microsystems, Inc. (Nasdaq:   SUNW), today announced that in addition to the
 250 conference sessions, 117 BOFs and 15 Hands-on-Labs, the 2007 conference
 will offer two special one-day tracks -- Java Technology Business Day and
 Java Technology in TV: Blu-ray Disc and Cable Day.
     Java Technology Business Day - Tuesday, May 8th
     This special event is designed for business and marketing leaders at
 companies delivering Java(TM) technology-based products, content and
 services. Sessions will cover business issues pertaining to the Java
 platform including:
     -- Open Source Java Technology: Business Opportunities and Risks
     -- Marketing, Branding and Certification Programs Demystified
     -- Partnering to Win
     -- New and Improved Services
     In addition, Anne Thomas-Manes, the Burton Group's Vice President and
 Research Director for Application Platform Strategies, will be hosting a
 special panel discussion on maximizing ROI in the Java platform ecosystem.
     Business Day attendees will also gain admission to Tuesday morning's
 General Session with Rich Green, executive vice president, Software at Sun,
 plus access to the JavaOne Pavilion and the evening reception on Tuesday.
 More information on Business Day can be found at:
 http://java.sun.com/javaone/sf/businessday.jsp.
     Java Technology in TV: Blu-ray Disc and Cable Day - Thursday, May 10th
     In recognition of the tremendous rate of growth for Java technology in
 the television market and the skyrocketing demand for developers in this
 area, the 2007 JavaOne conference will feature a special track of sessions
 and events around digital television software technologies and markets.
 Produced in conjunction with CableLabs and major motion picture studios,
 Blu-ray Disc and Cable Day will feature topics including:
     -- A kickoff presentation detailing the current status and future
        prospects for the OpenCable Application Platform (OCAP) and Blu-ray
        Disc technologies
     -- An overview of OCAP technical features and API's
     -- A detailed discussion of how to develop OCAP applications
     -- The roadmap for future interactive services on cable TV
     -- Producing Blu-ray Java (BD-J) software titles for Hollywood
     -- The role of Java technology in Internet Protocol Television (IPTV)
     Blu-ray Disc and Cable Day attendees will also gain admission to
 Thursday evening's JavaOne conference After Dark event and Friday morning's
 General Session with James Gosling, vice president and Sun Fellow. More
 information on Blu-ray Disc and Cable Day can be found at:
 http://java.sun.com/javaone/sf/javatvday.jsp
     More than 60 exhibitors and the following cosponsors will be
 participating in the 2007 JavaOne conference:
     Platinum -- Intel, Motorola, Oracle
     Gold -- AMD, BEA, IBM, NAVTEQ, Nokia, SAP
     Silver -- InterSystems, Parasoft, Sprint, Terracotta
     Members of the Sun(SM) Developer Network (SDN Program) can start
 preparing for the 2007 JavaOne conference by reviewing the sessions from
 last year's conference. SDN Program members get full access to JavaOne
 conference multimedia sessions and PDFs. Information on the SDN Program is
 available at http://developers.sun.com/.
     About the JavaOne Conference
     Located at Moscone Center in San Francisco, May 8-11, the annual
 JavaOne conference is one of the leading events for Java technology
 developers. Established in 1996, the Conference provides technology
 enthusiasts the opportunity to learn about the latest technology
 innovations with Java technology, scripting, Open Source, Web 2.0 and more.
 Developers get hands-on experience with the technology, can network with
 their peers, and have the opportunity to network directly with technology
 experts from technology industry leaders. For more information about the
 JavaOne conference, visit http://java.sun.com/javaone.
     About Sun Microsystems, Inc.
     A singular vision -- "The Network Is The Computer"(TM) -- guides Sun in
 the development of technologies that power the world's most important
 markets. Sun's philosophy of sharing innovation and building communities is
 at the forefront of the next wave of computing: the Participation Age. Sun
 can be found in more than 100 countries and on the Web at sun.com.
     FOR MORE INFORMATION:
     Jacki DeCoster
     Sun Microsystems
     (415) 294-4482
     jacki.decoster@sun.com
     NOTE: Sun, Sun Microsystems, the Sun logo, Java, JavaOne, and The
 Network Is The Computer are trademarks or registered trademarks of Sun
 Microsystems, Inc. in the United States and other countries.
 
 

SOURCE Sun Microsystems, Inc.

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