2010's Best-Selling 'It' Dolls Lalaloopsy™ & Mini-Lalaloopsy™ Expand with Colorful New Characters and Environments in 2011 -MGA Entertainment Secures Raft of High Caliber Licensing Partnerships for Lalaloopsy™ Brand-

NEW YORK, Feb. 16, 2011 /PRNewswire/ -- New York Toy Fair -- Buoyed by sold-out sales and outstanding reviews, MGA Entertainment continues the giant-sized Lalaloopsy™ buzz in spring 2011 with the introduction of all new characters, including the very first Lalaloopsy boy doll − Patch Treasurechest™ − and expands the Mini Lalaloopsy™ universe to include colorful new characters and playsets.  

As Lalaloopsy™ enjoys rapid brand expansion, MGA Entertainment's newest doll line is off to a spectacular start on the licensing front, having clinched a raft of new licensing deals including: Jerry Leigh for Apparel; Modern Publishing for Color/Activity books; Added Extras for Cosmetics and Role Play; Jay Franco for Bedding, Beach and Bath; Rubie's for Halloween Costumes; Berkshire Fashions for Cold Weather Wear; Pan Oceanic for Sunglasses; Ceaco for Puzzles and Lee Publications for Novelty Publishing.  

In addition, MGA Entertainment is currently in development for the first-ever Lalaloopsy™ feature length movie. This made-for-DVD feature will be released in spring 2012 and will star the original Lalaloopsy™ characters.  

NEW LALALOOPSY™ CHARACTERS:

Patch Treasurechest™ – Sewn on Date: Sept. 19, "Talk Like a Pirate Day!" The very first 'boy' Lalaloopsy™, Patch Treasurechest™ was made from a real pirate's clothes.  He's a clutterbug, who loves to collect shiny things.  He also likes to travel, but he has trouble following maps.  He has a pet parrot. (SRP: $24.99)

Blossom Flowerpot™ – Sewn on Date: April 22, Earth Day! Blossom Flowerpot™ was made from a pair of gardener's gloves.  She's super-patient and caring, always cheerful, and loves to dig around in the dirt. She has a pet butterfly.  (SRP: $24.99)

Tippy Tumblelina™ - Sewn on Date:  2/2, the only date pronounced Tutu!  Tippy Tumblelina™ was made from a ballerina's tutu.  She's a girly girl, who loves being on stage…even though she falls off it every once in awhile.  She has a pet swan.  (SRP: $24.99)

MINI-LALALOOPSY™

Mini Lalaloopsy™ come in their own silly little houses that you can keep and collect. Each comes with an adorable pet and fun accessories that fit their personalities. (SRP: $5.99)

MINI LALALOOPSY™ SPINNING FERRIS WHEEL

Play in the Mini Lalaloopsy™ world at Peanut's Spinning Ferris Wheel where your favorite friends can visit! (SRP: $14.99)

MINI LALALOOPSY™ PLAYSETS: CRUMB'S TEA PARTY™ and PILLOW'S SLEEPOVER PARTY™

Explore the Mini Lalaloopsy™ world of imagination with fun play sets! Each playset comes with an exclusive doll; (SRP:  $14.99 each)

MINI LALALOOPSY™ PENCIL TOPPERS

Take your Mini Lalaloopsy™ and their pets with you to school with these fun pencil toppers! Another fun way to collect all the Lalaloopsy™!  (SRP: $2.99)

Visit the colorful 3D world of Lalaloopsy™ at www.lalaloopsy.com where Lalaloopsy™ magic is everywhere!  

SOURCE MGA Entertainment



RELATED LINKS
http://www.mgae.com
http://www.lalaloopsy.com

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