2011: The Year of the Reality Check (Goals Within Reach!)
Reader's Digest Introduces BEST YOU Editorial Brand Offering Holistic Approach to Health, Wellness and Life For Women 35 Plus
Daily eNewsletter (to more than 400,0000 subscribers), Website, Special Interest Publications and Book Imprint Launch JANUARY 6; Le Personal Coach - By Top French Trainer Valerie Orsoni - Marks Brand's First Book
NEW YORK, Dec. 28, 2010 /PRNewswire/ -- The holidays are nearly over, the pounds have piled on, the gym membership has lapsed and the desire for self-improvement is at an all time high. Enter BEST YOU, Reader's Digest's new brand which takes both a realistic and holistic approach to staying healthy and looking great, launching January 6 with a free, daily eNewsletter (sent to more than 400,000 subscribers), website, Special Interest Publications and book line, for women over age 35, announced Peggy Northrop, Global Editor Reader's Digest.
"I think there's a new reality when it comes to looking and feeling good. It's obvious that promises of becoming supermodel thin, developing killer abs, achieving a porcelain complexion, and emulating the hottest celebrity all at once, are false. BEST YOU is designed to fill a void for busy women who are tired of those failed promises and want to become the best possible version of themselves," commented Northrop.
Covering food, health, beauty and lifestyle information for the time stressed woman in her mid-30's and beyond, the BEST YOU eNewsletter arrives daily via email with tips under the headings "Look Good," "Get Healthy," "Eat Well," and "Embrace Life," plus helpful and often humorous asides that include "One Thing I'll Never Do Again," "Embarrassing Questions," "We Ask," and "Weekly Deal." On the dedicated website mybestyou.com, daily blogs provide additional insight into these topics.
The first book from the Reader's Digest BEST YOU imprint is Le Personal Coach (on sale January 6) by French trainer and celebrity coach Valerie Orsoni. The book features quick exercise and shape-up techniques that can be incorporated into everyday household tasks and errands. Orsoni's tips and techniques help work those glutes, get rid of a double chin or tone upper arms while folding laundry, talking on the phone, pushing a shopping cart or waiting at the airport. When used together, the exercises provide an overall body tone up.
Rounding out the BEST YOU offerings are a series of newsstand and digital magazines. The first of the Special Interest Publications (SIPs) is Instant Health Answers: A Total Guide to Wellness for Women. Additional titles released in 2011 include: Walk It Off!; Fit and Fabulous; Look Great!; Eat Well, Lose Weight; Walk It Off (Autumn Edition); Eat Well, Live Well: Healthy Cooking Made Easy and Delicious; and New Year, New You Recipes.
RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 43 countries, it reaches customers in 78 countries. It publishes 91 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.
SOURCE Reader's Digest