2014 Report on the International Energy Drink Market - Forecast to 2018

Jun 30, 2014, 10:35 ET from Research and Markets

DUBLIN, June 30, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/3t4tsq/global_energy) has announced the addition of the "2014 Report on the International Energy Drink Market - Forecast to 2018" report to their offering.

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According to the report, one of the drivers in the market is the increasing brand awareness among consumers. The vendors in this market are increasingly focusing on launching innovative marketing campaigns to increase awareness about their brands among consumers. They use innovative marketing strategies to portray the perceived benefits of their products to consumers, thereby influencing their purchase decision.

Further, the report states that one of the challenges is the hindering the growth of the market is the stringent government regulations. Recently, several brands of energy drinks were banned by the several regional governments regions such as the Americas and Europe because of their harmful effects on health that could even cause the death of consumers. Hence, the government regulations regarding the security of consumers' health are increasingly becoming stringent.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Product Type

08. Market Segmentation by Product Category

09. Market Segmentation by Packaging Type

10. Market Segmentation by Label Type

11. Market Segmentation by Distribution Channel

12. Geographical Segmentation

13. Buying Criteria

14. Market Growth Drivers

15. Drivers and their Impact

16. Market Challenges

17. Impact of Drivers and Challenges

18. Market Trends

19. Trends and their Impact

20. Vendor Landscape

21. Key Vendor Analysis

22. Other Reports in this Series

Companies Mentioned:

  • Monster Beverage Corp.
  • PepsiCo Inc.
  • Rockstar Inc.
  • Red Bull GmbH

For more information visit http://www.researchandmarkets.com/research/3t4tsq/global_energy

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets



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