DUBLIN, June 30, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/3t4tsq/global_energy) has announced the addition of the "2014 Report on the International Energy Drink Market - Forecast to 2018" report to their offering.
According to the report, one of the drivers in the market is the increasing brand awareness among consumers. The vendors in this market are increasingly focusing on launching innovative marketing campaigns to increase awareness about their brands among consumers. They use innovative marketing strategies to portray the perceived benefits of their products to consumers, thereby influencing their purchase decision.
Further, the report states that one of the challenges is the hindering the growth of the market is the stringent government regulations. Recently, several brands of energy drinks were banned by the several regional governments regions such as the Americas and Europe because of their harmful effects on health that could even cause the death of consumers. Hence, the government regulations regarding the security of consumers' health are increasingly becoming stringent.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Product Type
08. Market Segmentation by Product Category
09. Market Segmentation by Packaging Type
10. Market Segmentation by Label Type
11. Market Segmentation by Distribution Channel
12. Geographical Segmentation
13. Buying Criteria
14. Market Growth Drivers
15. Drivers and their Impact
16. Market Challenges
17. Impact of Drivers and Challenges
18. Market Trends
19. Trends and their Impact
20. Vendor Landscape
21. Key Vendor Analysis
22. Other Reports in this Series
- Monster Beverage Corp.
- PepsiCo Inc.
- Rockstar Inc.
- Red Bull GmbH
For more information visit http://www.researchandmarkets.com/research/3t4tsq/global_energy
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SOURCE Research and Markets