2016 Official Spring/Summer Connecticut Visitors Guide Is Unveiled, Taking New Consumer Marketing Approach

Mar 03, 2016, 08:35 ET from The Connecticut Office of Tourism

HARTFORD, Conn., March 3, 2016 /PRNewswire/ -- Today, The Connecticut Office of Tourism unveiled its new 2016 Official Spring/Summer Connecticut Visitors Guide, an inspirational travel storytelling magazine for planning vacations, getaways and outings in Connecticut. The fall 2016/winter 2017 edition will be available in August.

The new, re-envisioned guides offer seasonal-specific travel experiences designed to inspire visitors to travel to Connecticut multiple times year-round. Each features current travel stories, experiences, events, attractions and destinations. The 2016 Spring/Summer printed guide is available now for free at Welcome Centers throughout Connecticut, by calling 1-888-CTvisit, and through www.CTvisit.com, where consumers can also view the digital edition.

"With this type of experiential storytelling, the new Connecticut visitors guide is revolutionary in state destination marketing," said Randy Fiveash, director of Connecticut Office of Tourism. "Through these stories, Connecticut destinations come alive and allow prospective travelers to immerse themselves in the place and experience. The reimagined guide better reflects how today's travelers look for ideas and inspiration."

The 72-page seasonal guide is ideal for families, couples, groups and individuals interested in discovering or rediscovering Connecticut. Reinforcing Connecticut's still revolutionary branding, it is filled with colorful images, travel stories, experiences, ideas and information and includes a state map. For additional travel ideas and information, clickable graphics are interspersed throughout the guide so consumers can click to www.CTvisit.com, Connecticut's official tourism website.

The inspirational guide is organized by features such as "Six Summer Escapes," "Lobster 24/7" and "If Walls Could Talk"; by departments including "Live from CT," "Make a Splash" and "License to Thrill"; and by Connecticut's five tourism regions. 

About The Connecticut Office of Tourism
The Connecticut Office of Tourism, a division of the State of Connecticut Department of Economic and Community Development (DECD), created the Connecticut still revolutionary strategic marketing initiative to build pride among residents and bolster the state's reputation as a tourism and business destination. Connecticut offers such a diverse mix of activities and attractions, all in such close proximity to each other, that visitors can enjoy multi-dimensional experiences within a short drive – from the exciting and relaxing to the historic and innovative to the culture and nature-focused. For more information, visit www.CTvisit.com and join the Connecticut still revolutionary community on social media on FacebookTwitterPinterestYouTube and Instagram.

Photo - http://photos.prnewswire.com/prnh/20160302/339968

SOURCE The Connecticut Office of Tourism



RELATED LINKS

http://www.CTvisit.com