2016 Ram 1500 Rebel Wins Off-road Title With Four Wheeler Magazine's Pickup Truck of the Year

Jan 20, 2016, 09:23 ET from FCA US LLC

AUBURN HILLS, Mich., Jan. 20, 2016 /PRNewswire/ --  Four Wheeler Magazine, a popular off-road enthusiast publication, has named the new 2016 Ram 1500 Rebel its Pickup Truck of the Year. For the past 28 years, the Four Wheeler staff has chosen a truck to hold the coveted annual title.

"If there's one word to describe the Ram 1500 Rebel, it's balanced," said Four Wheeler Editor Christian Hazel. "No matter what we threw at the Ram 1500 Rebel, it just flat-out worked with no drama, no excuses and no compromises. The Ram 1500 Rebel was the vehicle the Four Wheeler judges overwhelmingly chose not only as the 2016 Four Wheeler Pickup Truck of the Year, but the vehicle they'd most like to take home."

The competition takes place over five days and 1,000 miles, providing the panel of seven judges an opportunity to experience every plausible condition from city gridlock to technical trails. Judges tested each vehicle's performance, comfort and design.

"The Ram Rebel offers an aggressive off-road-style package on our successful Ram 1500 platform and this award from Four Wheeler magazine endorses its combination of engineering and design," said Bob Hegbloom, Head of Ram Brand, FCA - North America. "We're pleased this opinion-leading off-road enthusiast publication recognizes the Rebel as its Pickup Truck of the Year."

The Ram Rebel brings one-of-a-kind, off-road design to the full-size truck segment with unique design cues and can-do attitude backed by Ram Truck engineering. Equipped with a factory lift, 33-inch tires, standard air suspension, Bilstein shocks, skid plates, tow hooks and other off-road-ready features, the Ram 1500 Rebel appeals to the truck owner looking for a less beaten path.

The Ram 1500 offers buyers best-in-class 29 mpg fuel efficiency, advanced technology and unique features without sacrificing capability. Ram 1500 – the most recognizable pickup on the road – marks a milestone for Ram as this truck delivers a truckload of pioneering and fuel-saving systems. Equipped with a choice of engines, including the award-winning 3.0-liter EcoDiesel, the legendary 5.7-liter HEMI® V-8 engine or the Pentastar V-6, the Ram 1500 offers the best powertrains in the industry.

The 2016 Ram 1500 Rebel starts at $42,790 not including $1,195 destination charge.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2016 model year, Ram continues to beat the competition in the most sought-after titles, fuel economy, payload and towing capacity:

  • Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
  • Best-in-class towing capability – 31,210 pounds with Ram 3500
  • Best-in-class payload – 7,390 pounds with Ram 3500
  • Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo Diesel

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

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SOURCE FCA US LLC



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