INSIDE BEAUTIFUL'S New Weekly Video Series Hits #1 On iTunes In Just Days
No Ads, No sponsorship, just the real beauty facts women can trust
BEVERLY HILLS, Calif., May 8, 2013 /PRNewswire-iReach/ -- INSIDE BEAUTIFUL, a weekly video series and daily blog, features the top beauty news, makeovers, product recommendations and tutorials. With the motto, "No Bias. All Beauty," they are unique because they accept no sponsorship or advertising. The show and blog features beauty editors Desiree Stordahl, co-author of Don't Go to the Cosmetics Counter Without Me, and former LA Times Style Editor, Melissa Magsaysay.
Show hosts include: former Ms. California, Tami Farrell; Erin Lucas, a regular on MTV's The City; and Reba Buhr, who stars as Jasmine in Aladdin - A Musical Spectacular at Disney's California Adventure.
The shows feature Hollywood Makeup artists Kristofer Buckle (Blake Lively, Jennifer Lopez, Mariah Carey, and Christina Aguilera) and Mai Quynh, (Jessica Chastain, Emma Stone, and Reese Witherspoon) revealing the beauty products they personally love and demonstrating their special makeup techniques that woman can use to achieve amazing results. These demonstrations are the most in-depth the artists have ever done on camera.
Major brands already discussed in the first two episodes include: Elizabeth Arden, Estēe Lauder, Nars, Origins, Philosophy, Shiseido, Chanel, Neutrogena, M.A.C, Bobbi Brown, Revlon, Dior, Laura Mercier, Stila, Smashbox, Johnson & Johnson, Clinique, Urban Decay, Kérastase, L'Oréal, Kim Kardashian, and Rachel Zoe.
"With so much advertising and sponsorship dollars in the beauty content space, it's really hard for a woman to know what's pay-for-play and what's not. That's why we created Inside Beautiful," states Co-Founder Lorraine Dahlinger. "The initial reaction to insidebeautiful.com is tremendous. Rising to the #1 position in our category on iTunes tells us that women want this type of content."
Launching only two weeks ago, with no consumer press, the weekly video podcast is already #1 in the Fashion and Beauty category on iTunes.
"It's gratifying to be able to give women the information they need to go out and decide what beauty products both excite and work best for them in regards to efficacy and price points," Dahlinger states.
Media Contact: Steve Dworman, Inside Beautiful, Inc., 310-888-4009, firstname.lastname@example.org
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SOURCE Inside Beautiful, Inc.
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