BLAZE PR Adds Innovative New Flavors to its Roster
Agency Chosen to Lead Public Relations of Premium Imported Vodka and Spirit Brand
LOS ANGELES, Aug. 1, 2013 /PRNewswire/ -- BLAZE PR announced today that International Spirits, LLC, producer of premium imported Ivanabitch flavored vodkas, gins and brandies, has joined its roster of cutting-edge consumer clients. The agency is assigned with raising brand awareness and market expansion through a comprehensive public relations program including a creative and unconventional media relations campaign, as well as high-profile events.
"We love the story and fun, edgy attitude we've developed for Ivanabitch, and we needed an agency that not only understood our creativity but also our out-of-the-box approach to the spirits industry." said International Spirits, LLC CEO Tony Elward. "BLAZE's proven track record for creative and compelling public relations strategies with original alcohol and consumer products supported our decision."
Ivanabitch utilizes a cast of colorful characters lead by, Dmitri Ivanabitch, a Russian ne'er-do-well who nevertheless was able to develop, accidentally or by design, several exciting and unusual flavors of vodka. Dmitri and his family's wild offerings consist of: Vanilla, Peach,, Coconut, Lemmon, Red Berry, Dutch Apple, Cherry, Blackberry and Orange, as well as more intriguing/exotic flair: Whipped Cream and the world's first tobacco-flavored vodka.
"BLAZE welcomes creative clients that offer new experiences for consumers," said BLAZE EVP/GM Matt Kovacs. "With Ivanabitch, we can leverage initial curiosity and attention into a long-term dedicated fan base to drive coverage and bring about eventual market dominance."
Imported by International Spirits LLC, Ivanabitch is a product of the Netherlands and is formulated using all-natural flavorings. The Traditional vodka is 80 proof while the flavors are 70 proof. All are five times distilled and then filtered over active charcoal. For more information on Ivanabitch branded products as well as a list of where to buy, please visit www.Ivanabitch.com or its Facebook and Twitter pages.
About BLAZE PR
In business since 1990, BLAZE is owned by parent company Davies and is an award-winning, strategic public relations and marketing communications firm with offices and affiliates in Los Angeles, New York, Washington D.C., and Santa Barbara. BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client's bottom line. Recent awards include two 2010 PRSA PRISM Awards, the 2011 Communicator Award, and the recipient of two 2011 Hermes Awards. For more information, visit www.blazepr.com.
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