Hosted Platform Provides Atlanta Advertising Agency with Planning, Buying, Traffic And Accounting Support; Entire Range of Media Covered from Broadcast to Interactive

CHICAGO, Nov. 23 /PRNewswire/ -- MediaBank, a leading provider of integrated procurement technology and advanced analytics software for advertising agencies, today announced that its O|X Suite has been chosen as the core media procurement platform for Atlanta-based 22squared one of the nation's leading independent advertising agencies. Using MediaBank's O|X Suite, a hosted solution, 22squared will be able to expedite workflows pertaining to all aspects of media planning, buying and traffic, in broadcast, print, out of home, direct response, digital/Web/emerging media and much more.

MediaBank O|X Suite is used by dozens of leading advertising agencies both inside and outside the U.S. to improve transaction efficiency, extend staff resources, and improve pre- and post-buy accountability, among other benefits. The suite incorporates workflows for client spend authorization, campaign planning, RFPs and avail requests, contracts, insertion orders, vendor payment, client billing, integration with ad serving and traffic systems, performance audits, delivery analysis, reporting and sequential liability.

O|X Suite integrates with virtually all major third party systems and data providers. What's more, it supports EDI from all major sources including digital/interactive media, and is designed to support easy creation and maintenance of business rules set by the individual agency.

"As an advertising industry innovator, 22squared understands and embraces the significant business value inherent in O|X Suite," said John Bauschard, Chief Operating Officer for MediaBank, LLC. "We're excited to be working alongside 22squared to help deliver that value to the agency's clients, and to helping the agency realize both better transactional efficiency and greater profitability."

22squared, formerly known as West/Wayne, maintains offices in both Atlanta and Tampa, Florida. The $570 million agency serves a broad array of blue-chip clients including Publix Supermarkets, Buffalo Wild Wings, Florida's Natural Growers, CBSSports.com, Marriott International, Lincoln Financial Group, First Horizon National Corporation, Southeast Toyota, the Woodruff Arts Center, Shoe Carnival and the Orlando Convention & Visitors Bureau.

To learn more about 22squared, log on to www.22squared.com. Additional information about MediaBank's O|X Suite media procurement platform, visit www.mbxg.com/ox-suite.html.

About MediaBank:

MediaBank is a leading provider of Web-based, integrated procurement technology and advanced analytics software for advertising agencies. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. MediaBank products have been in use since 1980 and are utilized by many of the world's most respected ad agency, public relations and marketing services firms. Privately-owned MediaBank is based in Chicago, with offices in San Francisco, New Jersey and Kentucky. To learn more, visit www.mbxg.com.

SOURCE MediaBank

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http://www.mbxg.com
http://www.22squared.com
http://www.mbxg.com/ox-suite.html