2014

26 North Yachts Launches Innovative FREE HD Video Offer to U.S. Motoryacht Owners

FORT LAUDERDALE, Fla., Oct. 7, 2013 /PRNewswire/ -- 26 North Yachts, a boutique brokerage house specializing in motoryacht sales from 70 to 140 feet, has launched one of the most innovative marketing promotions in the luxury motoryacht sales arena: A free HD video offer for motoryacht owners in the United States.

Capitalizing on surging yacht sales that Boat International Magazine confirms as one of the top two sales producers in the United States, the young, aggressive brokerage group is pioneering an HD video channel highlighting some of the most popular motoryacht brands in the world today, including those named in the 26 North Yachts Top 10 Motoryacht Brand List.

The Free HD offer to owners of motoryachts between 70 and 140 feet in length is arguably one of the most exciting and unique industry marketing campaigns launched in recent years, especially as buyers and sellers gear up for the upcoming Fort Lauderdale International Boat Show.

"Using superb editing and post production techniques, our videographers are creating some of the most compelling motoryacht footage seen on the web. U.S. owners are excited to have our team showcase their yacht for friends, family and co-workers," said Mike Carlson, co-owner, 26 North Yachts. "In addition, the HD video offers motoryacht owners an excellent way to increase resale value when the time comes to sell."

The special offer illustrates the extensive strategic renovations to 26 North Yachts' internet marketing channels, including 26NorthYachts.com, which now features one of the most informed and sophisticated motoryacht-related news channels in the industry. The seasoned marketing team led by owners Mike Carlson and Nicholas Scherb will use the HD motoryacht footage to complement a growing arsenal of high-quality content aimed at general motoryacht enthusiasts around the world.

"We continue to see ourselves as a disruptive marketing force in the luxury yacht sales sector, and this free promotion is just the beginning of the powerful selling platform we intend to build over the next several years," said Nicholas Scherb, co-owner, 26 North Yachts.

The free HD video offer is available to all motoryacht owners residing in the United States, particularly those who have purchased any of the following brands: Horizon Yachts, Pacific Mariner Yachts, Ocean Alexander Yachts, Cheoy Lee Yachts, Benetti Yachts, Outer Reef Yachts, Hargrave Yachts, Marlow Yachts and Hatteras Yachts.

"Nicholas and I often get asked by owners how and why we dare do this and the answer is simple: We love to showcase beautiful yachts to our international visitorship and highlight key construction, design and sailing features that may interest buyers looking for a similar boat. There is no catch - we simply see value where others don't," added Carlson.

ABOUT 26 NORTH YACHTS
26 North Yachts is a yacht brokerage company with a mission to outsell and outperform ALL motoryacht competitors in the United States, becoming the most admired boutique brokerage house in North America.   It aggressively implements innovative, yet disruptive marketing strategies that create a powerful platform for buyers and sellers of motoryachts in the 70' to 140' range.  For more information, visit the website at www.26NorthYachts.com or call 954.372.7026.

SOURCE 26 North Yachts



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