PORT WASHINGTON, N.Y., Nov. 29 /PRNewswire/ -- When the Publishers Clearing House Prize Patrol arrives to surprise a million dollar winner, they are hoping for a reaction that makes great television -- like screams, tears, dancing or even fainting. (Photo: http://www.newscom.com/cgi-bin/prnh/20051129/NYTUFNS2 ) But if a winner is too stunned to speak, then silence is what the video camera captures. And when the "winning moment" is scheduled for immediate airing on national TV, silence is what the viewing audience sees. When Cassidy Madden won a million dollar prize last week, an under-the- breath "Are you lying?" was the best she could muster for a Publishers Clearing House/pch.com commercial which aired on NBC's telecast of the Macy's Thanksgiving Parade. Even half an hour after the award, all the 25-year-old Kentuckian could do was keep shaking her head in disbelief as she smelled her big bouquet of roses and stared at the huge cardboard check which stated - Be it known that CHASSIDY MADDEN is the winner of a $1 MILLION SUPERPRIZE. She looked at the check as if to say, "Am I dreaming?" Not an unreasonable thought inasmuch as the Prize Patrol had just awakened her from a deep sleep. Ms. Madden is a licensed practical nurse and was resting up after her night shift duty at nearby Hyden (KY) Hospital. Ms. Madden was a "second chance" winner of the Publishers Clearing House prize, meaning that she was the beneficiary of another person's mistake. A New Jersey man received the "winning number" in the mail, but failed to return his entry; so the prize went to the winner of a random drawing of other eligible entrants. Ms. Madden had entered the famous sweepstakes on-line, making her the second pch.com entrant to win a million dollar prize from Publishers Clearing House in the last three months. Betsy Tanabe of State College, PA, won the other prize in late August. The Prize Patrol met with the same quiet reaction on November 22 when they surprised Nancy Pennington of Marshall, TX, as she reported to work as a steakhouse dishwasher. While restaurant bystanders applauded the "Publishers Clearing House moment," the winner herself stood dumbfounded. Ten minutes later she was able to say the prize was "an answer to prayer" as she looked at the big check for $10,000 and smelled the roses. Founded in 1953, Publishers Clearing House has employed a sweepstakes since 1967 to draw attention to its magazine subscriptions and merchandise offers. In early 2006, the company will be offering a $10 million prize which persons who timely respond to its mailings or enter online at pch.com will be eligible to win.
SOURCE Publishers Clearing House