2nd Publishers Clearing House Million Dollar Winner in Three Months from Online Entry

Quiet TV Commercial Masks Emotional High

Nov 29, 2005, 00:00 ET from Publishers Clearing House

    PORT WASHINGTON, N.Y., Nov. 29 /PRNewswire/ -- When the Publishers
 Clearing House Prize Patrol arrives to surprise a million dollar winner, they
 are hoping for a reaction that makes great television -- like screams, tears,
 dancing or even fainting.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20051129/NYTUFNS2 )
     But if a winner is too stunned to speak, then silence is what the video
 camera captures.  And when the "winning moment" is scheduled for immediate
 airing on national TV, silence is what the viewing audience sees.
     When Cassidy Madden won a million dollar prize last week, an under-the-
 breath "Are you lying?" was the best she could muster for a Publishers
 Clearing House/pch.com commercial which aired on NBC's telecast of the Macy's
 Thanksgiving Parade.
     Even half an hour after the award, all the 25-year-old Kentuckian could do
 was keep shaking her head in disbelief as she smelled her big bouquet of roses
 and stared at the huge cardboard check which stated -
                                Be it known that
                                CHASSIDY MADDEN
                               is the winner of a
                             $1 MILLION SUPERPRIZE.
     She looked at the check as if to say, "Am I dreaming?" Not an unreasonable
 thought inasmuch as the Prize Patrol had just awakened her from a deep sleep.
 Ms. Madden is a licensed practical nurse and was resting up after her night
 shift duty at nearby Hyden (KY) Hospital.
     Ms. Madden was a "second chance" winner of the Publishers Clearing House
 prize, meaning that she was the beneficiary of another person's mistake.  A
 New Jersey man received the "winning number" in the mail, but failed to return
 his entry; so the prize went to the winner of a random drawing of other
 eligible entrants.
     Ms. Madden had entered the famous sweepstakes on-line, making her the
 second pch.com entrant to win a million dollar prize from Publishers Clearing
 House in the last three months.  Betsy Tanabe of State College, PA, won the
 other prize in late August.
     The Prize Patrol met with the same quiet reaction on November 22 when they
 surprised Nancy Pennington of Marshall, TX, as she reported to work as a
 steakhouse dishwasher.  While restaurant bystanders applauded the "Publishers
 Clearing House moment," the winner herself stood dumbfounded.  Ten minutes
 later she was able to say the prize was "an answer to prayer" as she looked at
 the big check for $10,000 and smelled the roses.
     Founded in 1953, Publishers Clearing House has employed a sweepstakes
 since 1967 to draw attention to its magazine subscriptions and merchandise
 offers.  In early 2006, the company will be offering a $10 million prize which
 persons who timely respond to its mailings or enter online at pch.com will be
 eligible to win.

SOURCE Publishers Clearing House