33 Million U.S. Households to Have 10Mbps+ Broadband by 2012

High speeds will increase popularity of high-definition Internet video

Mar 04, 2008, 00:00 ET from Parks Associates

    DALLAS, March 4 /PRNewswire/ -- By 2012, close to 33 million U.S.
 households will have broadband services with speeds of 10 Mbps or higher,
 capable of streaming high-definition video, according to Parks Associates'
 North American Broadband Market Update. At year-end 2007, 5.7 million, or
 9% of U.S. broadband households, had such speeds.
     "Until recently, telecom operators' aggressive deployment of deep fiber
 services and the competitive reaction from cable MSOs fueled the growth of
 high-bandwidth broadband services," said Yuanzhe (Michael) Cai, Director of
 Broadband and Gaming, Parks Associates. "As consumer excitement over pure
 bandwidth subsides, however, service providers will have to deliver
 appealing, bandwidth-intensive, value-added services such as HD video
 streaming and content placeshifting in order to retain customers and
 increase ARPU."
     Investment in new broadband technologies such as FTTx and DOCSIS 3.0
 and the growing breadth of broadband entertainment content are key market
 drivers. However, service providers' missteps in bandwidth management
 practices, uncertainty around "network neutrality," and the contentious
 relationship between facility-based broadband service providers and
 over-the-top Internet companies may slow progress.
     "If high-bandwidth broadband services fail to reach mass-market
 consumers, the United States may lose its competitive edge in the next
 round of technology innovation," Cai said. "Such a scenario would be
     North American Broadband Market Update highlights current broadband
 market conditions, analyzes significant events impacting future
 development, addresses the outlook for fiber and other alternative access
 methods, examines the market potential of value-added services, profiles
 consumer perspectives regarding broadband and value-added services, and
 forecasts future growth. For more information, visit
 http://www.parksassociates.com or contact sales@parksassociates.com.
     About Parks Associates
     Parks Associates is an internationally recognized market research and
 consulting company specializing in emerging consumer technology products
 and services. Founded in 1986, Parks Associates creates research capital
 for companies ranging from Fortune 500 to small start-ups through market
 reports, primary studies, consumer research, custom research, workshops,
 executive conferences, and annual service subscriptions.
     Each year, Parks Associates co-hosts executive thought leadership
 conferences CONNECTIONS(TM) and CONNECTIONS(TM) Europe in partnership with
 the Consumer Electronics Association (CEA(R)). In addition, Parks
 Associates produces the online publication Industry Insights in conjunction
 with the CONNECTIONS(TM) Conference series.
http://www.parksassociates.com http://www.connectionsconference.com http://www.connectionseurope.com http://www.connectionsindustryinsights.com Contact: Chelsey Tyson Parks Associates 972-490-1113 Email: Chelsey@parksassociates.com Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Michael (Yuanzhe) Cai http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=68896

SOURCE Parks Associates