SAN FRANCISCO, April 6, 2016 /PRNewswire/ -- Projector, a leading innovator in adaptive messaging and push notifications, today announced that it has raised $4.5 million in seed financing led by Baseline Ventures in participation with Freestyle Capital, SV Angel, IDG Ventures and True Ventures.
Projector (currently in private beta) is a platform that helps developers and product teams expand their product experiences outside the confines of their app. Providing an advanced rules engine and machine learning that adapts to the individual preferences of each user, Projector takes the noise out of alerts while improving engagement. Projector enables mobile application users to have full control and tailor their notifications to be more interesting, useful and helpful.
Projector's SaaS technology sits between the app and the push notification servers from Google® or Apple®. The platform processes notifications as they are triggered by events within the app. Without touching their existing codebase, developers can compensate based on real-time feedback and make immediate adjustments to frequency, content, and other notification parameters.
A syndicate of angels, including Owen Van Natta, Dick Costolo, Damien Weiss and Jeremy LaTrasse also participated in the round. The funding will be used to bring the development of the Projector service out of Beta and into new market segments.
Co-Founders of Projector:
Both founders of Projector are highly-successful repeat entrepreneurs with targeted experience:
Timothy Young – CEO - An original co-founder of About.me, acquired by AOL®. Founder and CEO of Socialcast™, which was acquired by VMware® in 2011 for ~$100MM. Was Vice President, Mobile Computing at VMware, where he helped drive the $1.5B acquisition of Airwatch™.
Aaron Gotwalt – CTO - Co-founder of CoTweet™, acquired by ExactTarget™ in 2011. Co-founder and CEO of Seesaw™, acquired in 2013 by Byliner™.
Projector has undertaken the challenge of fixing notifications on mobile platforms from intrusive and obnoxious banners to adaptive, intelligent alerts that are uniquely tailored to each user's specific needs and preferences. Combining machine learning, rules-based engines and a resilient back-end platform, Projector enables developers to add intelligent notifications to their Android® and iOS™ apps through an easy-to-use SDK and robust APIs. The company is headquartered in the Mission District in San Francisco.
Projector is a Trademark of Projector All Trademarks and Registered Trademarks Previously Cited Are Hereby Recognized and Acknowledged.
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