The Tylt is the first product released by Advance Digital's new in-house incubation team The Alpha Group. By leveraging actions people are already familiar with in social spaces, The Tylt will examine how online debates unfold and information spreads online. "We want to quantify debates that happen in the social space and leverage social contributions from influential readers to tell better stories" said Michael Donoghue, Leader of The Alpha Group.
During a topic's 48-hour life-cycle, The Tylt will surface influential voices and summarize the opinions of our community through data visualization. The Tylt is first launching with voting available on Twitter and directly onsite. Facebook and Instagram will be added soon, making The Tylt one of the few consumer friendly sites where you will be able to track a debate across different social networks. Unlike other social sentiment sites The Tylt does not require a user to download an app or register for a new site. The Tylt allows people to meaningfully participate in social space. In this way, The Tylt is following the trend of distributed platform strategies, championed by many publishers, but applying it to a new space of social sentiment and online debates.
To learn more about The Tylt contact Michael Donoghue, leader of the Alpha Group or David Cohn, Senior Director.
Michael Donoghue: firstname.lastname@example.org
David Cohn: email@example.com
Advance Digital, Inc., a part of the Advance Local group, is responsible for digital strategy, innovation and development of multiplatform news and information products that enhance the consumer experience across the Advance Local portfolio of brands.
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SOURCE Advanced Digital, Inc.