4 Tips for Boosting Brand Engagement on Facebook & Visibility Within Graph Search
Facebook Graph Search offers brands unique opportunities, but generating fan interaction is crucial for gaining exposure
NEW YORK, Jan. 31, 2013 /PRNewswire/ -- Whether or not Facebook's Graph Search proves to be a boon to brands remains to be determined. One thing is certain however – in order to generate visibility within Graph Search results, organizations on Facebook need to generate fan interaction around content they share. Today on the Beyond PR blog, Vice President of Social Media Sarah Skerik discusses who's likely to benefit from Graph Search, and offers four tips on developing content to produce the fan interactions (likes, shares and comments) that are so crucial to getting your message seen on Facebook.
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