NEW YORK, June 18 /PRNewswire/ -- 4th Story Media and HarperCollins
Publishers today announced their partnership in The Amanda Project, the
first multi-platform series to be written in part by its audience, girls
ages 12-14. 4th Story Media, which owns all rights for the property, will
produce the content for The Amanda Project with a creative team including
web design agency Happy Cog, young adult authors, artists and graphic
designers. HarperCollins Publishers, which is a strategic partner in the
venture and an investor, has acquired the rights to publish an eight-book
The Amanda Project series worldwide.
"It feels like the art and craft of publishing great stories for
children is on the brink of revolutionary change," said Lisa Holton,
founder and CEO, 4th Story Media. "We are exploring new ways of using the
web to tell stories, while also leading kids back to the joys of reading.
By combining talented authors with creative web designers we are fusing
traditional storytelling with the interactive world of social networking,
online games, and user-generated content. We are thrilled to introduce 4th
Story Media with the launch of The Amanda Project and are delighted to be
partnering with the exceptional team at HarperCollins to bring this series
"HarperCollins is very pleased to join forces with 4th Story Media on
its first multi-platform series," said Susan Katz, President and Publisher,
HarperCollins Children's Books. "Book publishing is increasingly digital in
nature and HarperCollins Children's, as a leader of innovative publishing,
understands and embraces initiatives that engage readers in exciting new
ways. The traditional book/web connection is evolving every day, and The
Amanda Project takes it one step further by allowing readers to not only
discuss the story but help create it as well."
Amanda Valentino is the elusive, charismatic, and alluring new girl at
Evansville Township High School who arrives mid-year, leaves abruptly, and
indelibly changes the lives of everyone around her in the process. Her
story will be told across a variety of media in addition to the books -- a
social website where readers can interact with and become characters in the
mystery, a related series of blogs chronicling the story as it unfolds,
clues and seed posts on satellite sites, downloadable music and official
and user-generated merchandise. Amanda's fate will begin to unfold across
the web during the fall of 2008, through the launch of the T.A.P. website
in early 2009, and continue into the publication of the first book in Fall
The Amanda Project includes:
Book Series: The eight-book series is a mix of stories and theories
created by the authors and supplemented by the best of the
T.A.P. Website: The website is an interactive forum and gallery for all
things Amanda. Readers are invited to log in as themselves, or take on the
identity of any number of the fictional characters (classmates, teachers,
principals, and neighbors) that inhabit Amanda's world. The T.A.P.
community will post testimonials, investigate theories, analyze facts,
events, clues and artifacts, collect evidence and testimony, and muse on
who Amanda was and is.
Games, Uploads, Community: Readers can create their own T.A.P. page and
clue closet, discover alliances, customize their avatar, dress the
chameleon-like Amanda, upload drawings and character portraits, enter a
video clue contest, and join a moderated forum.
Online and Retail Merchandise: Fans can create customized Amanda
Valentino gear -- t-shirts, buttons, charms, notebooks, stationery, e-cards
-- to show their alliances and suspicions, and character identities.
About 4th Story Media
4th Story Media was founded in 2007 by Lisa Holton, a children's
publishing veteran and multimedia entrepreneur, who was most recently
President of Scholastic Trade and Book Fairs. It is a privately held
company whose lead equity partner is filmmaker and philanthropist Abigail
Disney. Disney recently produced the film Pray the Devil Back to Hell,
which won best feature-length documentary at the Tribeca Film Festival.
Holton is also joined by Lorraine Shanley, a principal in Market Partners
International, who is an equity advisor to the company. The company's
mission is to explore the continuing fusion between online and print media
by developing projects -- based on original as well as existing
intellectual property -- in which the narrative unfolds across a variety of
media formats. There are currently several other projects in development.
For more information email firstname.lastname@example.org.
About HarperCollins Children's Books
HarperCollins Children's Books is one of the leading publishers of
children's books. Respected worldwide for its tradition of publishing
quality, award-winning books for young readers, HarperCollins is home to
many timeless treasures -- Charlotte's Web, The Chronicles of Narnia,
Goodnight Moon, Where the Sidewalk Ends and Where the Wild Things Are; and
popular new classics -- A Series of Unfortunate Events, Warriors and Fancy
Nancy. HarperCollins Children's Books is a division of HarperCollins
Publishers, one of the leading English language publishers in the world and
a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NCP, NCPDP).
Headquartered in New York, HarperCollins has publishing groups in the U.S.,
Canada, the U.K. and Australasia. You can visit HarperCollins Children's
Books at www.harpercollinschildrens.com and HarperCollins Publishers at
SOURCE HarperCollins Publishers