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5 Best Practices for Creating Engaging and Actionable Content

May 22, 2014, 15:04 ET from PR Newswire Association LLC

NEW YORK, May 22, 2014 /PRNewswire/ -- If you intend to attract new customers through your website, don't repel readers with uninspired corporate jargon and overstated sales pitches. Your content should be focused on information that is beneficial to your audience and will persuade them to take actions that generate greater awareness of your messages or lead prospects further down the marketing funnel. When writing content for your website, be sure to:

  • Start with a headline that connects emotionally to the reader and indicates how this information will improve their lives
  • Include photos and videos whenever possible to make your content visually appealing

For more tips on creating attention-grabbing web content, view the latest article from Interactive Media Founder, Steve Lazuka, on PR Newswire's Small Business ToolKit: http://bit.ly/RdqSMc

PR Newswire's Small Business PR Toolkit (www.smallbusinesspr.com) is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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