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5 Smart Strategies That Optimize Small Business Content Marketing Results

Mar 01, 2013, 17:09 ET from PR Newswire Association LLC

NEW YORK, March 1, 2013 /PRNewswire/ -- For a small business owner, the core of any search or social media marketing program focuses on producing quality content.  Once the content is produced and published, however, it's smart to optimize content marketing results in order to maximize its impact and help ensure that your information can easily be found and shared by others and indexed by search engines.

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In the latest article on PR Newswire's PR Toolkit, contributing author Steve Lazuka elaborates on five strategies that can optimize the results of your small business content marketing efforts. Lazuka delves into the importance of website architecture, the impact of content distribution and the ever-evolving value of mobile.

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PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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