50 Million Americans Visited Blogs During the First Quarter 2005, According to New comScore Study

First Comprehensive Study of the Actual Online Behavior of Blog Visitors Now


Aug 08, 2005, 01:00 ET from comScore Networks, Inc.

    RESTON, Va., Aug. 8 /PRNewswire/ -- comScore Networks today released a
 report detailing the scale, composition and activities of audiences of
 Weblogs, commonly known as "blogs."  The report, which was sponsored in part
 by Six Apart and Gawker Media, found that nearly 50 million Americans, or
 about 30 percent of the total U.S. Internet population, visited blogs in Q1
 2005.  This represents an increase of 45 percent compared to Q1 2004.
     Other key findings of the Behaviors of the Blogosphere report include:
     --  Five hosting services for blogs each had more than 5 million unique
         visitors in Q1 2005, and four individual blogs had more than 1 million
         visitors each
     --  Of 400 of the largest blogs observed, segmented by eight
         (non-exclusive) categories, political blogs were the most popular,
         followed by "hipster" lifestyle blogs, tech blogs and blogs authored
         by women
     --  Compared to the average Internet user, blog readers are significantly
         more likely to live in wealthier households, be younger and connect to
         the Web on high-speed connections
     --  Blog readers also visit nearly twice as many web pages as the Internet
         average, and they are much more likely to shop online
     "The fact that we found 30 percent of the online population to have
 visited blogs clearly underscores the commercial importance of consumer
 generated and driven media," said Dan Hess, senior vice president of comScore
 Networks.  "It's noteworthy that while the blog audience is already quite
 large and growing, its demographic composition relative to the total
 population will appeal to many marketers."
     To view the full Behaviors of the Blogosphere analysis, please visit
 http://www.comscore.com/blogreport/comScoreBlogReport.pdf .
     About comScore Networks
     comScore Networks provides unparalleled insight into consumer behavior and
 attitudes.  This capability is based on a massive, global cross-section of
 more than 2 million consumers who have given comScore explicit permission to
 confidentially capture their browsing and transaction behavior, including
 online and offline purchasing.  comScore panelists also participate in survey
 research that captures and integrates their attitudes and intentions.  Through
 its patent-pending technology, comScore measures what matters across a broad
 spectrum of behavior and attitudes.  comScore consultants apply this deep
 knowledge of customers and competitors to help clients design powerful
 marketing strategies and tactics that deliver superior ROI.  comScore services
 are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The
 Newspaper Association of America, Tribune Interactive, ESPN, Nestle, Universal
 McCann, the United States Postal Service, GlaxoSmithKline and Orbitz.  For
 more information, please visit http://www.comscore.com .

SOURCE comScore Networks, Inc.