500,000 Member 'Life Plus International' Announces New Product Launch And Marketing Campaign



Feb 23, 1998, 00:00 ET from Life Plus

    BATESVILLE, Ark., Feb. 23 /PRNewswire/ -- Company co-founders J. Robert
 Lemon, R.Ph., and Tim Nolan, announced they will make the official
 introduction of their new weight management and skin care programs at the
 Company's bi-annual members meetings, in early March, to be held in Baltimore,
 Maryland and Santa Clara, California.  The scheduled product introductions
 coincide with the start of major marketing campaigns to attract new customers
 worldwide.
     "We're a very quiet company," commented Lemon, President of Life Plus.
 "People who visit us here in Batesville are surprised, even shocked to learn
 that we have over half a million members or customers worldwide, and that our
 gross annual sales make us one of the top companies in Arkansas and in the
 nutritional supplement industry worldwide."
     Tim Nolan, Executive Vice President and Lemon's business partner for over
 twenty years said: "The key to our success is products and service. In real
 estate, the catch phrase is 'location, location, location.'  In network
 marketing the key phrase is 'service, service, service.'"
     Life Plus products are primarily sold through the efforts of its 500,000
 members worldwide.  The Company, which is one of the oldest nutritional
 supplement companies in America, traces its origins back to 1936 and
 VM Nutri, Inc.  This company manufactured doctor quality nutritional products
 and is now the manufacturing arm of Life Plus.
 
                      'Slender Now' Weight Management and
                    'Forever Young' Total Skin Care Programs
 
     Commenting on the new Slender Now Weight Management Program, Lemon said:
 "I truly believe our Slender Now program will revolutionize weight management
 in America today.  For years, the government along with other public and
 private health organizations have been telling us to avoid fat.  Actually
 foods like bacon, eggs and steak are high in protein and are essential for
 good health.
 We have to re-educate Americans about the benefits of a high protein, low
 carbohydrate diet.  The Slender Now program helps our clients to build muscle
 and lose fat."
     Among the new Slender Now products being introduced is Phase O'Lean Forte'
 that actually blocks the absorption and ingestion of complex carbohydrates
 found in such foods as rice, potatoes and beans.  Slender Lean is a specially
 formulated, fiber drink that binds fat and helps lower cholesterol.  Stimu
 Lean is another product in the program that helps to increase the base level
 metabolism to "burn" off fat.  To help maintain muscle while losing weight,
 Slender Now clients also take a spoonful of an amino acid rich formula called
 AminoLyze.
     Lemon also announced the launch of the new 'Forever Young' skin care
 system.  "Forever Young products are one of the hottest selling items we've
 got going," said Lemon.  "Men and women can have beautiful, youthful skin.
 Our products promote the natural preservation and restoration of your skin
 without harmful, synthetic creams or lotions.  While other skin care products
 work topically, Forever Young works both topically and systemically to provide
 natural nutrients necessary for young, healthy skin."
     Forever Young Tablets contain marine proteins and a natural polysaccharide
 complex which help increase the elasticity and thickness of skin.  The program
 also contains a specially formulated Cleanser, Eye and Facial Gels and
 "Day/Night Renewal Complex."
     Commenting on the impact of the upcoming, new product introductions, Nolan
 said: "We're looking for some dramatic growth in the next six to twelve
 months; skin care and weight management are huge potential markets for our
 company.  We're very excited about our future."
 
 

SOURCE Life Plus
    BATESVILLE, Ark., Feb. 23 /PRNewswire/ -- Company co-founders J. Robert
 Lemon, R.Ph., and Tim Nolan, announced they will make the official
 introduction of their new weight management and skin care programs at the
 Company's bi-annual members meetings, in early March, to be held in Baltimore,
 Maryland and Santa Clara, California.  The scheduled product introductions
 coincide with the start of major marketing campaigns to attract new customers
 worldwide.
     "We're a very quiet company," commented Lemon, President of Life Plus.
 "People who visit us here in Batesville are surprised, even shocked to learn
 that we have over half a million members or customers worldwide, and that our
 gross annual sales make us one of the top companies in Arkansas and in the
 nutritional supplement industry worldwide."
     Tim Nolan, Executive Vice President and Lemon's business partner for over
 twenty years said: "The key to our success is products and service. In real
 estate, the catch phrase is 'location, location, location.'  In network
 marketing the key phrase is 'service, service, service.'"
     Life Plus products are primarily sold through the efforts of its 500,000
 members worldwide.  The Company, which is one of the oldest nutritional
 supplement companies in America, traces its origins back to 1936 and
 VM Nutri, Inc.  This company manufactured doctor quality nutritional products
 and is now the manufacturing arm of Life Plus.
 
                      'Slender Now' Weight Management and
                    'Forever Young' Total Skin Care Programs
 
     Commenting on the new Slender Now Weight Management Program, Lemon said:
 "I truly believe our Slender Now program will revolutionize weight management
 in America today.  For years, the government along with other public and
 private health organizations have been telling us to avoid fat.  Actually
 foods like bacon, eggs and steak are high in protein and are essential for
 good health.
 We have to re-educate Americans about the benefits of a high protein, low
 carbohydrate diet.  The Slender Now program helps our clients to build muscle
 and lose fat."
     Among the new Slender Now products being introduced is Phase O'Lean Forte'
 that actually blocks the absorption and ingestion of complex carbohydrates
 found in such foods as rice, potatoes and beans.  Slender Lean is a specially
 formulated, fiber drink that binds fat and helps lower cholesterol.  Stimu
 Lean is another product in the program that helps to increase the base level
 metabolism to "burn" off fat.  To help maintain muscle while losing weight,
 Slender Now clients also take a spoonful of an amino acid rich formula called
 AminoLyze.
     Lemon also announced the launch of the new 'Forever Young' skin care
 system.  "Forever Young products are one of the hottest selling items we've
 got going," said Lemon.  "Men and women can have beautiful, youthful skin.
 Our products promote the natural preservation and restoration of your skin
 without harmful, synthetic creams or lotions.  While other skin care products
 work topically, Forever Young works both topically and systemically to provide
 natural nutrients necessary for young, healthy skin."
     Forever Young Tablets contain marine proteins and a natural polysaccharide
 complex which help increase the elasticity and thickness of skin.  The program
 also contains a specially formulated Cleanser, Eye and Facial Gels and
 "Day/Night Renewal Complex."
     Commenting on the impact of the upcoming, new product introductions, Nolan
 said: "We're looking for some dramatic growth in the next six to twelve
 months; skin care and weight management are huge potential markets for our
 company.  We're very excited about our future."
 
 SOURCE  Life Plus